Lifestyle-marketing and culture agency Cashmere has hired Frank Dattalo as EVP, executive creative director. Dattalo will be responsible for driving growth and leading creative efforts across all lines of business including Taco Bell, Google, Budweiser, and Disney. He will report to Cashmere president and chief creative officer, Ryan Ford.
“Frank is a best in class creative who brings immense creative bona fides and an innate sense of balancing story and systems,” said Ford. “His work exhibits a deep understanding around the intersection between culture, brands and digital media and how it manifests it with brilliant and beautiful creative.”
“It’s a privilege to join Cashmere, an agency I’ve long admired for its independent spirit, inclusivity and unwavering commitment to pushing culture forward as their purpose–a focus that deeply aligns with my core values,” said Dattalo. “I’m excited to build on the momentum as culture and self-expression are the guiding forces that help fuel meaningful conversation and connect brands to more diverse communities. I’m passionate about creating the right conditions for the agency, our people and our clients to do their very best work to help change the world.”
Dattalo joins Cashmere from Critical Mass, LA where as VP, executive creative director, he helped brands like Nike, Peloton, and AT&T connect more deeply to culture through holistic, digital experiences with a social-first mentality. He oversaw the groundbreaking AT&T’s Fiber campaign with NBA legend, Kevin Garnett campaign and the decorated Gif a Little Love campaign, which used media and data to connect people when COVID hit holiday travel. This campaign was recognized by The One Show, ADC, Webbys and the Shorty Awards. Prior to Critical Mass, Dattalo held creative roles at R/GA, LA leading Nike Basketball and Apple in Cupertino, helping launch Apple Music, iPad and Apple Watch.
Last year, Cashmere saw its client opportunities expand as clients were looking for new and unique ways to unlock culture and foster deeper connections with Gen Z consumers. The agency worked on everything from hit TV shows and #1 Box Office films including FX’s Atlanta, Sony Pictures’ The Woman King, Netflix’s YOU People, and Apple TV+’s Emancipation; created content that trended; broke client KPIs; and integrated deeper into their merger with Media.Monks to help supercharge work with clients like Amazon, Google, AB InBev, Netflix and Disney.
Dattalo joins a group of veterans who have joined Cashmere including chief strategy officer Aki Spicer, chief operating officer Erick Erickson, and VP, group creative director Rebecca Williams.
