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    Frank Cartagena Joins MullenLowe As U.S. CEO

    By SHOOTUpdated:No Comments900 Views
    Frank Cartagena
    BOSTON --

    MullenLowe U.S. has hired Frank Cartagena as CEO.  He will lead the agency of more than 400 people across offices in Boston, New York, and Los Angeles. By appointing a former chief creative officer to the highest rank, the agency reinforces its commitment to ideas, creativity, and craft.

    “As CCO, Cartagena led multicultural agency The Community to earn top accolades and industry respect,” said Kristen Cavallo, CEO of MullenLowe Global. “His new business track record, creative chops, and galvanizing leadership style make him an appealing choice for CEO and another important change for us as we modernize our leadership structure.” 

    Cartagena’s appointment adds to recent leadership announcements that include ADCOLOR Beacon award winner Jordan Muse being named president of MullenLowe East, Javier Passerieu being promoted to president of MullenLowe West, and Kelly Fredrickson taking on the new role of chief culture officer.

    “More than a job title, this role is about seizing an opportunity to drive a culture of creativity that is much greater than just a department,” Cartagena said. “I’m ready to help shape and define the next chapter of MullenLowe for our people, our clients, and the industry. I love the agency’s challenger DNA and new modern positioning. I look forward to building on their momentum and becoming a place that consistently puts out some of the best work in the world.”

    Over his 16-year career, Cartagena has made a mark by creating breakthrough work designed to get real consumers talking. Under his creative leadership, The Community produced this year’s most effective Super Bowl campaign for Netflix and GM. Before that, Cartagena served as executive creative director at 360i, where he led a creative transformation and converted 90% of new business pitches. Some of his greatest hits include the “Doomsday Vault” and “Thins Protection Program” for Oreo, “The Maze” for Westworld and HBO, and the “Four-Year-Old’s Bucket List” for WATERisLIFE. 

    Cartagena’s appointment as MullenLowe’s U.S. CEO comes on the heels of the agency’s global rebrand, winning Agency of the Year at the Art Directors Club, and a streak of new business wins, including the recompete for the Department of Defense’s $454M JAMRS contract, GEICO social, global investment firm Invesco, and Ghirardelli.

    Category:News
    Tags:Frank CartagenaKristen CavalloMullenLowe



    Apple and Google Face UK Investigation Into Mobile Browser Dominance

    Saturday, November 23, 2024

    Apple and Google aren't giving consumers a genuine choice of mobile web browsers, a British watchdog said Friday in a report that recommends they face an investigation under new U.K. digital rules taking effect next year.

    The Competition and Markets Authority took aim at Apple, saying the iPhone maker's tactics hold back innovation by stopping rivals from giving users new features like faster webpage loading. Apple does this by restricting progressive web apps, which don't need to be downloaded from an app store and aren't subject to app store commissions, the report said.

    "This technology is not able to fully take off on iOS devices," the watchdog said in a provisional report on its investigation into mobile browsers that it opened after an initial study concluded that Apple and Google effectively have a chokehold on "mobile ecosystems."

    The CMA's report also found that Apple and Google manipulate the choices given to mobile phone users to make their own browsers "the clearest or easiest option."

    And it said that the a revenue-sharing deal between the two U.S. Big Tech companies "significantly reduces their financial incentives" to compete in mobile browsers on Apple's iOS operating system for iPhones.

    Both companies said they will "engage constructively" with the CMA.

    Apple said it disagreed with the findings and said it was concerned that the recommendations would undermine user privacy and security.

    Google said the openness of its Android mobile operating system "has helped to expand choice, reduce prices and democratize access to smartphones and apps" and that it's "committed to open platforms that empower consumers."

    It's the latest move by regulators on both sides of the Atlantic to crack down on the... Read More

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