The eighth annual Cresta Awards were held earlier this week (10/31) in Milan, with the U.S. registering but two winners in the TV/cinema portion of the global competition, which is under the auspices of Creative Standards International and the International Advertising Association (IAA). IAA’s members include agencies, advertisers, media and other industry-related services from around the world.
Taking the Cresta Consumer Grand Prix was Big Orange’s "Daddy," directed by Raphael Vital and David Durand of the Levallois-Perret, France-based Les Producers for BDDP@TBWA, Boulogne, France.
The American honorees were a New York Lottery campaign and a MasterCard spot. The latter, "Cardboard Box," was directed by Peggy Sirota of bicoastal Mars Media for McCann-Erickson, New York. And the package of New York Lottery spots-"Fly Fishing," "Jaguar" and "Language Tapes"-was helmed by Chris Hooper, from bicoastal Tool of North America for Grey Advertising, New York.
The only production house to garner more than one Cresta honor in TV/cinema was Pumpkin Films, Zurich, with Alcoholics Anonymous’ "Police Control" and Swica Health Insurance’s "Forever Young." The former was directed by Guntmar Lasnig for McCann-Erickson, Zurich. "Forever Young" was helmed by Julia Jason for Studer & Wohlgemuth, Zurich.
Ad agencies with multiple wins in TV/cinema included BDDP & Fils, Boulogne, and Advico Young & Rubicam, Zurich. BDDP & Fils’ three Cresta Award winners were: Manix Condoms’ "The Fingerprint," helmed by Franck Vroegrop of La Pac, Paris; Air Liberte’s "The Stewardess," directed by Michel Haznavicious of the Neuilly Sur Seine, France-based TSF Productions; and Williams Deodorant’s "The Wave," directed by Samuel Tourneux of Why Us, Paris.
Advico Young & Rubicam scored a pair of TV/cinema winners: Swissair Airlines’ "Swissair Barcode USA," and a Kuoni Reisen campaign consisting of four spots: "Airport," "Tie," "Car" and "Football."
Here’s a rundown of Cresta TV/cinema winners:
