Oscar-winning creative studio Framestore has grown its Los Angeles team with a series of key hires; Woei Lee as head of 2D, Victor Grant as FX supervisor, Clément Renaudin as CG supervisor, and Aldrich Torres as sr. lighting and look development technical director.
With two decades of experience as a compositor and supervisor, Lee joins Framestore to manage and further build out the 2D department. Previously as head of the compositing department at Atomic Fiction, he oversaw offices across San Francisco and Montreal, growing the team to nearly 100 compositors. He also played an instrumental role in the company’s successful pipeline transition to Method Studios, shortly after Atomic Fiction was acquired by Method.
Lee has worked on projects including Pirates of the Caribbean, Rogue One: A Star Wars Story, Deadpool, Star Trek Into Darkness, Star Trek Beyond, Transformers (film series), Stranger Things Season 2, The Walk, Cosmos: A Spacetime Odyssey, and Welcome to Marwen, which was nominated for VES Outstanding Compositing in a Feature.
Grant joins Framestore’s CG team as FX supervisor with 18 years of experience spanning work on Oscar-winning and VES-nominated films such as The Golden Compass and San Andreas, as well as commercial projects for Bud Light and mobile game Clash of Clans. He has worked for studios including Sony Imageworks, Rhythm and Hues, Psyop, Method Studios, and most recently Digital Domain as FX lead. In his new role, Grant will be responsible for overseeing FX elements on all L.A.-based projects, working on complex shots and mentoring the team of FX artists.
Renaudin developed his career in both his native home of France as well as the U.S., joining Framestore to lead teams on commercial projects. His time at Luma Pictures as CG supervisor saw him work on blockbuster films including Spiderman: Far From Home, Harley Quinn: Birds of Prey, and Godzilla vs. Kong. Prior, he spent time at MPC in Los Angeles where he supervised commercial projects for the U.S. Navy, Honda, Nissan, Dr Pepper, Call of Duty, as well as the Goosebumps film. He also worked at BUF Compagnie in Paris on films including The Dark Knight and Thor. Renaudin has claimed a host of industry accolades from VES, D&AD, and SIGGRAPH competitions.
Working across New York and Los Angeles, Torres served at Psyop as lead 3D artist before joining Framestore. He has worked on brand projects for Coca-Cola, Hyundai, and Cricket Wireless, as well as blockbuster films like Ready Player One, Beauty and The Beast, and Iron Man 3. While spending time at The Mill in Los Angeles, Digital Domain, Rhythm and Hues, Digital Giant, and CoSA VFX, he focused his career on lighting and look development.
“We’re proud to put our weight behind building out a strong team with accomplished leaders who can consistently deliver world-class work across projects, particularly as the industry continues to respond to the ever-changing landscape,” said James Razzall, Framestore’s president of advertising, U.S.
In addition, Carla Attanasio has assumed the position of director of production, a role that will find her responsible for the smooth and efficient running of all of Framestore’s projects out of the L.A. studio.
SCHROM x Yacht Club and Be Electric Studios Launch Electric XR for Virtual Production
SCHROM x Yacht Club, a full-service live-action, tabletop, and postproduction company, has teamed with Be Electric Studios, a soundstage, equipment rental, and virtual production company, to launch Electric XR, a virtual production collective.
Industry veteran Thomas Rossano will lead the new venture, which provides advanced virtual production solutions across multiple facilities. He brings over 25 years of experience in live-action, tabletop, postproduction and talent curation to enhance Electric XR’s offerings as a resource for brands and agencies, as well as other production companies in need of virtual production solutions. Additionally Rossano continues to serve as EP at XR New York (XR-NY), a role he’s held since December 2022. SCHROM x Yacht Club originally established XR-NY to help provide XR services for third-party rentals. While XR-NY will continue to function independently for SCHROM X Yacht Club, it now operates under the Electric XR umbrella.
Rossano’s expertise spans producing live-action commercials, branded content, interactive and experiential content. In addition to leading Electric XR, he holds responsibilities at SCHROM x Yacht Club which include driving business development, collaborating with sales reps and expanding the company’s creative talent network. Rossano’s career includes serving as an exec producer at Hungry Man for about 11 years, right from that company’s inception. He then went on to become a partner at Station Film where he also had a lengthy tenure. Later he was a partner at PRISM. Then after the pandemic hit, he became a freelance EP for nearly two years, looking into opportunities in virtual production, which led him to XR NY and now Electric XR. Over the years, he has produced high-profile... Read More