Oscar-winning visual effects and creative content studio Framestore has hired Eileen Cooney as head of campaigns, a newly created role for the company. Drawing on her expertise building 360-degree activations, Cooney at Framestore will be immersed in brand campaigns from briefing to completion, building close partnerships with clients. Cooney will be based in New York and report directly to Jon Collins, president of Integrated Advertising, Worldwide.
Cooney’s appointment comes at a time of rapid growth and evolution of Framestore’s capabilities. These include the development of a creative consulting offering for select clients and the establishment of a VR Studio last year that’s spawned pioneering projects for brands and Hollywood across Oculus Rift, Google Cardboard and Samsung Gear VR.
Prior to Framestore, Cooney worked as a campaign director for Mission Media in the U.K., running creative direction, brand strategy and business partnerships for all campaigns. Cooney started her advertising career in New York, working as a project manager for the Rock n’ Roll Circus at Lincoln Center. Cooney then worked for Translation LLC as the director of special projects, and freelanced for Gravity Road.
