Register

    Fox News Audience Declines During John Lewis’ Funeral; Nielsen Week In Review 

    By SHOOTUpdated:No Comments1917 Views
    Former President George W. Bush speaks during the funeral service for the late Rep. John Lewis, D-Ga., at Ebenezer Baptist Church in Atlanta, Thursday, July 30, 2020. (Alyssa Pointer/Atlanta Journal-Constitution via AP, Pool)

    Fox News Channel viewers are usually a loyal bunch, but thousands looked for the "off" switch during last week's telecast of civil rights icon John Lewis' funeral.

    Fox News, like the broadcast and other cable news networks, aired Lewis' funeral last Thursday, when former presidents Bill Clinton, George W. Bush and Barack Obama spoke.

    During the hour before the funeral's start, Fox averaged 1.67 million viewers, the Nielsen company said. In the same hour, MSNBC had 1.28 million viewers and CNN had 1.25 million.

    Once the funeral started, half of Fox's viewers slipped away while the audience increased for its rivals, Nielsen said.

    During the 2 p.m. hour, Fox had 595,000 viewers, Nielsen said. MSNBC had 2.25 million and CNN had 1.97 million at the same time.

    Things were back to normal by the time Fox News was airing "The Five" at 5 p.m. Eastern. That show had 3.2 million, while CNN and MSNBC combined reached 3.85 million.

    A day earlier, Fox's daytime viewership ranged between 2 million and 2.4 million, while CNN and MSNBC were in the 1.2 to 1.6 million range, Nielsen said. CNN's "Reliable Sources" first reported the funeral ratings.

    During primetime last week, CBS led broadcasters with an average of 3.2 million viewers. NBC had 2.8 million viewers, ABC had 2.3 million, Fox had 1.6 million, Univision had 1.5 million, ION Television had 1.2 million and Telemundo had 910,000.

    Fox News Channel led the cable networks, averaging 3.07 million viewers in prime time. MSNBC had 1.88 million, CNN had 1.36 million, HGTV had 1.33 million and TLC had 1.25 million.

    ABC's "World News Tonight" led the evening newscasts with an average of 8.6 million viewers. NBC's "Nightly News" had 7.4 million and the "CBS Evening News" had 5.3 million.

    For the week of July 27 to Aug.2, the top 20 programs, their networks and viewerships:

    1. "60 Minutes," CBS, 7.13 million.
    2. "America's Got Talent," NBC, 6.12 million.
    3. "NCIS," CBS, 5.08 million.
    4. "Tucker Carlson Tonight" (Tuesday), Fox News, 4.52 million.
    5. "Hannity" (Tuesday), Fox News, 4.39 million.
    6. "Young Sheldon," CBS, 4.34 million.
    7. "Tucker Carlson Tonight" (Thursday), Fox News, 4.04 million.
    8. "FBI," CBS, 4.03 million.
    9. "Hannity" (Wednesday), Fox News, 3.97 million.
    10. "Tucker Carlson Tonight" (Wednesday), Fox News, 3.95 million.
    11. "The Neighborhood," CBS, 3.84 million.
    12. "Tucker Carlson Tonight" (Monday), 3.8 million.
    13. "Hannity" (Thursday), Fox News, 3.79 million.
    14. "American Catastrophe," ABC, 3.75 million.
    15. "Titan Games," NBC, 3.69 million.
    16. "Yellowstone," Paramount, 3.63 million.
    17. "Regis Philbin: The Maestro," ABC, 3.622 million.
    18. "Hannity" (Monday), 3.622 million.
    19. "World of Dance," NBC, 3.59 million.
    20. "United We Fall," NBC, 3.58 million.

    By David Bauder, Media Writer

    Category:News
    Tags:60 MinutesFox News ChannelJohn LewisNielsen

    AD&Co. Launches Studio A; Davida Hall To Head New Venture As Sr. Director of Creative Content

    Thursday, November 14, 2024

    Female-founded and led creative marketing agency AD&Co. has opened Studio A. The new venture will serve as AD&Co.’s in-house social brand content division, focused on developing and producing digital programming for advertising, social media, and influencer marketing campaigns designed to reach today’s audiences on the most popular and pivotal platforms. Davida Hall has been named to head Studio A as sr. director of creative content. She shifts over from AD&Co. where she held the same title since December 2023. Hall’s affiliations prior to AD&Co. include PopSugar and Studio71.

    Amy Demas, founder and chief creative officer of AD&Co., said, “We understand content is king-—or queen—and that our clients need to engage their customer communities where they live. That inspired the logical expansion of AD&Co with Studio A, which is committed to producing only the most engaging and authentic brand stories.”

    Studio A will harness both AD&Co’s and Hall’s deep expertise in the lifestyle sector, as content creators and avid consumers. Specializing in reaching audiences where they spend their time, the studio is immersed in social media, pop culture, and current trends, expertly crafting visuals, language, and storytelling to reinforce client brand identities and cut through the noise.

    Studio A debuts with the “This Is Me” campaign for Love + Craft + Beauty, a brand dedicated to embracing and promoting diversity within the beauty space. “This Is Me” highlights Gen Z’s affinity for radical self-expression that allows individuals to tell their own stories, free from labels, using beauty and fashion as tools of authenticity. The campaign showcases models celebrating their unique qualities to present... Read More

    MySHOOT Profiles


    Add A Comment