At New York Festivals International Advertising Awards last night, Forsman & Bodenfors Sweden earned the Best in Show Award for “The Epic Split” for client Volvo Trucks in the Film Category. Pop culture icon and action-star Jean Claude Van Damme carried out his famous stunt, a split between two trucks moving in reverse. The test illustrates Volvo Trucks new dynamic steering system in a spectacular and entertaining manner. “The Epic Split” also earned an impressive two Grand Prize Awards, four First Prize Awards, two Second Prize Awards, three Third Prize Awards, and a Finalist Award.
The Volvo Group was honored with the New York Festivals 2014 Brand of the Year Award for their commitment to creativity and innovation. Headquartered in Göteborg, Sweden, Volvo is one of the world’s leading manufacturers of trucks, buses, construction equipment, marine and industrial. Volvo earned the 2014 Best in Show Award, 2 Grand Prize Awards, 6 First Prize Award, 6 Second Prize Awards, 4 Third Prize and 8 Finalist Awards from agencies around the globe.
Bacon CPH Denmark was honored with the title of Production Company of the Year. Bacon earned 1 Grand Prize Award, 4 First Prize Awards, and 1 Third Prize Award.
BBDO was awarded the 2014 Network of the Year, the award presented to the agency network that achieves the most awards and produces the finest caliber of work. In total, BBDO global offices earned 2 Grand Prize Awards, 15 First Prize Awards, 16 Second Prize Awards, 56 Third Prize Awards, and 139 Finalist Awards. In addition, the network was honored with a UNDPI First Prize Award.
The following prominent agencies earned Grand Prize Awards:
Forsman & Bodenfors Sweden earned 3 Grand Prize Awards two for “The Epic Split” and the one for “Live Test Series Integrated Campaign” for client Volvo Trucks
DDB DM9 JaymeSyfu Philippines earned 2 Grand Prize Awards for “Smart Txtbks” for SMART Communications Inc.
Y&R South Africa, “Hope Soap” for Saftety Lab and Blikkiesdorp4Hope
Abbot Mead Vickers BBDO United Kingdom for “Sapeurs” for Diageo/Guinness
The Partners United Kingdom “The Connaught” for The Connaught Hotel
GPY&R Melbourne “Air Force FM” for Defence Force Recruiting
& Co and Bacon CPH Denmark “Made from Cool” for Jack & Jones
Akestam Holst Sweden “Blowing in The Wind” for Apotek Hjartat/Apolosophy
Leo Burnett Tailor Made Brazil “Letters: F, N, R” for client Fiat/ Institutional
Publicis Italy “The Candidate” for Heineken International/Heineken
Clemenger BBDO “Mistakes” for New Zealand Transport Agency
Memac Ogilvy & Mather Dubai “Rescue Radio, The Rescue Continues” for Sawa Mninjah
Each year, New York Festivals, in partnership with the United Nations Department of Public Information, appoints a UN panel to select public service work that exemplifies the aims and ideals of the United Nations. The 2014 UNDPI Jury honored the following entries: Sancho BBDO Colombia “The Voice Bank” El Tiempo Publishing House earned the UNDPI First Prize Award; Y&R South Africa “Hope Soap” for Saftety Lab and Blikkiesdorp4Hope earned the UNDPI Second Prize Award; and SapientNitro USA “Trafficking In Traffic” for End It Movement earned the UNDPI Third Prize Award.
The International Advertising Awards competition received entries from 67 countries.