Leo Burnett named Network of the Year; MJZ snags Gold Cube for Old Spiceโs โMomsongโ
For the first time since 2011, the ADC Awards bestowed a coveted Black Cube–the recipient being agency Forsman & Bodenfors for its Volvo Trucks’ “Live Test Series.” Forsman & Bodenfors also won the Advertising Agency and Interactive Agency of the Year honors.
The ADC 93rd Annual Awards named Leo Burnett the Network of the Year and MJZ took home a Gold Cube for Old Spice’s “Momsong” out of Wieden+Kennedy.
After receiving the award for Network of the Year, Mark Tutssel, Chief Creative Officer of Leo Burnett Worldwide, commented, “This is the preeminent award in art + craft in advertising and design. To be named ‘Global Network of the Year 2014’ is a remarkable achievement. I am extremely proud.”
The winners in the Broadcast Advertising, Interactive, Motion and cumulative and special awards categories were announced and honored this night during a ceremony at the New World Center in Miami Beach.
Cindy Gallop, advertising pioneer and former chair of Bartle Bogle Hegarty (BBH), hosted the night, where conceptual artist and festival presenter Natasha Tsakos performed, along with Miami’s own New World Symphony.
For the first time, this year featured a balanced jury of women and men, all of whom represent outstanding talent within the creative communications industry.
Gold Cubes awarded at the ADC 93rd Annual Awards Celebration for the aforementioned categories are as follows:
Advertising: 21 ADC Cubes (12 Gold, 9 Silver)
Wieden+Kennedy New York for Southern Comfort, “Whatever’s Comfortable Karate”
MJZ for Old Spice, “Momsong”
MJZ for DirecTV, “Cable Effects 4”
Forsman & Bodenfors for Volvo Trucks, “The Epic Split”
Creative Artists Agency for Chipotle Mexican Grill, “The Scarecrow”
AMVBBDO for DIAGEO, “SAPEURS”
F/Nazca Saatchi & Saatchi for Leica Store Sao Paulo, “Soul”
Hakuhodo Inc. for Inakadate Village, “rice-code”
Forsman & Bodenfors for Volvo Trucks, “Live Test Series”
Leo Burnett France for Mimi Foundation, “If Only For A Second”
Droga5 for Newcastle Brown Ale, “If We Made It”
School of Visual Arts, Gin Chen, Lauren Hom, Kirk Liu, “Brady Center Cut Short” (Student)
Interactive: 20 ADC Cubes (9 Gold, 11 Silver)
Droga5 for DE-DE, “Thunderclap”
Creative Artists Agency for Chipotle Mexican Grill, “The Scarecrow”
Forsman & Bodenfors for Volvo Trucks, “The Epic Split”
Forsman & Bodenfors for Volvo Trucks, “Live Test Series”
BBDO New York for Lowe’s, “Lowe’s Vine Fix In Six Campaign”
Forsman & Bodenfors for Volvo Trucks, “The Epic Split”
Forsman & Bodenfors for Volvo Trucks, “Live Test Series”
Party, Inc. for Universal Music LLC, “GAGADOLL”
Creative Artists Agency for Chipotle Mexican Grill, “The Scarecrow”
Motion: 6 ADC Cubes (3 Gold, 3 Silver)
Hornet for Hornet, “Marilyn Myller”
Forsman & Bodenfors for Volvo Trucks, “The Epic Split”
Lee Seoung Jun for SVA, “Dubstep Tutorial” (Student)
Special Awards: 9 ADC Cubes
Best in Show (Advertising): Forsman & Bodenfors for Volvo Trucks, “Live Test Series”
Designism: Creative Artists Agency for Chipotle Mexican Grill, “The Scarecrow”
Design Team of the Year: Dentsu, Inc. – 9 Total Awards
Advertising Agency of the Year: Forsman & Bodenfors – 15 Total Awards (5 Total Advertising Awards)
Interactive Agency of the Year: Forsman & Bodenfors – 15 Total Awards (9 Total Interactive Awards)
Client of the Year: Volvo Trucks – 15 Total Awards
Production Company of the Year: Folke Film – 15 Total Awards
Network of the Year: Leo Burnett – 12 Total Awards
School of the Year: School of Visual Arts – 7 Total Awards.
Google Opens Its Defense In Antitrust Case Alleging Monopoly Over Online Ad Technology
Google opened its defense against allegations that it holds an illegal monopoly on online advertising technology Friday with witness testimony saying the industry is vastly more complex and competitive than portrayed by the federal government.
"The industry has been exceptionally fluid over the last 18 years," said Scott Sheffer, a vice president for global partnerships at Google, the company's first witness at its antitrust trial in federal court in Alexandria.
The Justice Department and a coalition of states contend that Google built and maintained an illegal monopoly over the technology that facilitates the buying and selling of online ads seen by consumers.
Google counters that the government's case improperly focuses on a narrow type of online ads โ essentially the rectangular ones that appear on the top and on the right-hand side of a webpage. In its opening statement, Google's lawyers said the Supreme Court has warned judges against taking action when dealing with rapidly emerging technology like what Sheffer described because of the risk of error or unintended consequences.
Google says defining the market so narrowly ignores the competition it faces from social media companies, Amazon, streaming TV providers and others who offer advertisers the means to reach online consumers.
Justice Department lawyers called witnesses to testify for two weeks before resting their case Friday afternoon, detailing the ways that automated ad exchanges conduct auctions in a matter of milliseconds to determine which ads are placed in front of which consumers and how much they cost.
The department contends the auctions are finessed in subtle ways that benefit Google to the exclusion of would-be competitors and in ways that prevent... Read More