For the first time since 2011, the ADC Awards bestowed a coveted Black Cube–the recipient being agency Forsman & Bodenfors for its Volvo Trucks’ “Live Test Series.” Forsman & Bodenfors also won the Advertising Agency and Interactive Agency of the Year honors.
The ADC 93rd Annual Awards named Leo Burnett the Network of the Year and MJZ took home a Gold Cube for Old Spice’s “Momsong” out of Wieden+Kennedy.
After receiving the award for Network of the Year, Mark Tutssel, Chief Creative Officer of Leo Burnett Worldwide, commented, “This is the preeminent award in art + craft in advertising and design. To be named ‘Global Network of the Year 2014’ is a remarkable achievement. I am extremely proud.”
The winners in the Broadcast Advertising, Interactive, Motion and cumulative and special awards categories were announced and honored this night during a ceremony at the New World Center in Miami Beach.
Cindy Gallop, advertising pioneer and former chair of Bartle Bogle Hegarty (BBH), hosted the night, where conceptual artist and festival presenter Natasha Tsakos performed, along with Miami’s own New World Symphony.
For the first time, this year featured a balanced jury of women and men, all of whom represent outstanding talent within the creative communications industry.
Gold Cubes awarded at the ADC 93rd Annual Awards Celebration for the aforementioned categories are as follows:
Advertising: 21 ADC Cubes (12 Gold, 9 Silver)
Wieden+Kennedy New York for Southern Comfort, “Whatever’s Comfortable Karate”
MJZ for Old Spice, “Momsong”
MJZ for DirecTV, “Cable Effects 4”
Forsman & Bodenfors for Volvo Trucks, “The Epic Split”
Creative Artists Agency for Chipotle Mexican Grill, “The Scarecrow”
AMVBBDO for DIAGEO, “SAPEURS”
F/Nazca Saatchi & Saatchi for Leica Store Sao Paulo, “Soul”
Hakuhodo Inc. for Inakadate Village, “rice-code”
Forsman & Bodenfors for Volvo Trucks, “Live Test Series”
Leo Burnett France for Mimi Foundation, “If Only For A Second”
Droga5 for Newcastle Brown Ale, “If We Made It”
School of Visual Arts, Gin Chen, Lauren Hom, Kirk Liu, “Brady Center Cut Short” (Student)
Interactive: 20 ADC Cubes (9 Gold, 11 Silver)
Droga5 for DE-DE, “Thunderclap”
Creative Artists Agency for Chipotle Mexican Grill, “The Scarecrow”
Forsman & Bodenfors for Volvo Trucks, “The Epic Split”
Forsman & Bodenfors for Volvo Trucks, “Live Test Series”
BBDO New York for Lowe’s, “Lowe’s Vine Fix In Six Campaign”
Forsman & Bodenfors for Volvo Trucks, “The Epic Split”
Forsman & Bodenfors for Volvo Trucks, “Live Test Series”
Party, Inc. for Universal Music LLC, “GAGADOLL”
Creative Artists Agency for Chipotle Mexican Grill, “The Scarecrow”
Motion: 6 ADC Cubes (3 Gold, 3 Silver)
Hornet for Hornet, “Marilyn Myller”
Forsman & Bodenfors for Volvo Trucks, “The Epic Split”
Lee Seoung Jun for SVA, “Dubstep Tutorial” (Student)
Special Awards: 9 ADC Cubes
Best in Show (Advertising): Forsman & Bodenfors for Volvo Trucks, “Live Test Series”
Designism: Creative Artists Agency for Chipotle Mexican Grill, “The Scarecrow”
Design Team of the Year: Dentsu, Inc. – 9 Total Awards
Advertising Agency of the Year: Forsman & Bodenfors – 15 Total Awards (5 Total Advertising Awards)
Interactive Agency of the Year: Forsman & Bodenfors – 15 Total Awards (9 Total Interactive Awards)
Client of the Year: Volvo Trucks – 15 Total Awards
Production Company of the Year: Folke Film – 15 Total Awards
Network of the Year: Leo Burnett – 12 Total Awards
School of the Year: School of Visual Arts – 7 Total Awards.