Creative agencies Forsman & Bodenfors and KBS (Kirshenbaum, Bond, Senecal + Partners)-–both part of MDC Partners–will merge under the Forsman & Bodenfors name to form a new global creative offering.
With 700 employees across eight offices in North America, Europe and Asia, the new Forsman & Bodenfors will share dual headquarters in Sweden and New York. The agency will be led by a global board overseen by global executive chairman Anna Qvennerstedt and global CEO Guy Hayward. Silla Levin and Mike Densmore will continue to lead Forsman & Bodenfors Sweden and New York, respectively. The agency’s client roster includes Diageo, H&M, Hyatt, LG, P&G, Vanguard and Volvo, and will capitalize on the growing demand among clients for a modern, global creative agency that is specialized and nimble enough to achieve worldwide scale without sacrificing creativity, innovation and humanity.
Founded in 1986 in Gothenburg, Sweden, Forsman & Bodenfors has produced memorable creative campaigns, including Volvo Trucks’ “Epic Split” campaign starring Jean-Claude Van Damme and SK-II’s “Marriage Market Takeover.”
Established in New York City in 1987, KBS has been recognized for its creative technology-driven work such as BMW’s “All Eyes on Gigi” and Monster.com’s “Find Better” campaigns.
The new Forsman & Bodenfors includes several partners and subsidiaries:
- The Media Kitchen, a media partner agency of KBS, which will retain its name and offer integrated media planning and buying services.
- London-based company, Albion, a digital transformation and product innovation partner that will also retain its name.
- Happy F&B, an agency focusing on brand strategy and design.
- F&B Inhouse, focusing on digital activation solutions.
- F&B Factory, a brand performance agency.
- F&B Studios, a production company focusing on film, photo and postproduction.
“We’re thrilled to join forces with KBS, bringing our unique way of working to an expanded global family,” said Qvennerstedt . “ Forsman & Bodenfors’ culture of collaboration and flat team structure are designed to break free from the standard hierarchical agency model, which allows us to deliver outsized creativity. Because our teams work autonomously toward our clients’ aims, the only boss is the task itself, and we’re excited to apply our collective creative thinking for the benefit of our local and global clients.”
Hayward added, “Today in our business, exceptional talent is the key to unlocking creativity. Too often, clients are faced with having to decide whether to partner with award-winning creative agencies, tech-forward digital shops or strategic consultancies. By aligning a way of working that attracts and retains the very best talent with our blend of creativity, data, technology and media on a global scale, clients no longer have to choose.”
Forsman & Bodenfors maintains offices in Gothenburg, New York, Stockholm, London, Toronto, Montreal, Shanghai and Singapore.
Review: Writer-Directors Scott Beck and Bryan Wood’s “Heretic”
"Heretic" opens with an unusual table setter: Two young missionaries from The Church of Jesus Christ of Latter-day Saints are discussing condoms and why some are labeled as large even though they're all pretty much a standard size. "What else do we believe because of marketing?" one asks the other.
That line will echo through the movie, a stimulating discussion of religion that emerges from a horror movie wrapper. Despite a second-half slide and feeling unbalanced, this is the rare movie that combines lots of squirting blood and elevated discussion of the ancient Egyptian god Horus.
Our two church members — played fiercely by Sophie Thatcher and Chloe East — are wandering around trying to covert souls when they knock on the door of a sweet-looking cottage. Its owner, Mr. Reed, offers a hearty "Good afternoon!" He welcomes them in, brings them drinks and promises a blueberry pie. He's also interested in learning more about the church. So far, so good.
Mr. Reed is, of course, if you've seen the poster, the baddie and he's played by Hugh Grant, who doesn't go the snarling, dead-eyed Hannibal Lecter route in "Heretic." Grant is the slightly bumbling, bashful and self-mocking character we fell in love with in "Four Weddings and a Funeral," but with a smear of menace. He gradually reveals that he actually knows quite a bit about the Mormon religion — and all religions.
"It's good to be religious," he says jauntily and promises his wife will join them soon, a requirement for the church. Homey touches in his home include a framed "Bless This Mess" needlepoint on a wall, but there are also oddities, like his lights are on a timer and there's metal in the walls and ceilings.
Writer-directors Scott Beck and Bryan Wood — who also... Read More