Register

    Former Mother NY Creative Director Joins B-Reel

    By SHOOTUpdated:No Comments6950 Views
    Jed Grossman

    Grossman hired as managing creative director, Bush as brand director; Hironaka upped to chief strategy officer

    NEW YORK --

    B-Reel, part of the B-Reel Group which also includes film production companies for TV commercials and features (B-Reel Films), has hired Jed Grossman as managing creative director, Nicole Bush as brand director, and promoted Kate Hironaka to chief strategy officer.

    Grossman joins B-Reel’s New York office after he had served as a creative director at Mother NY where he led campaigns for Sour PatchKids, Oscar Health Insurance and Virgin Mobile, among others. Prior to that, he held sr. art director roles at Strawberry Frog and CP+B. At B-Reel Grossman will lead creative for B-Reel NY’s client roster which includes Google, Facebook and MTV.

    As brand director, Bush will oversee such clients as Google, Facebook and Virgin America. Bush joins B-Reel after a six year stint at Zambezi as head of communications where she also led business development and served as an account director. Bush oversaw the national launch of a new Coca-Cola brand within the Glaceau portfolio and managed all integrated marketing communications initiatives for two years. Bush’s previous experience includes brand management at 72andSunny, where she was one of the agency’s first hires.

    Hironaka becomes chief strategy officer for B-Reel in North America. She served as director of strategy for B-Reel for two years prior.

    Category:News
    Tags:B-Reel



    New 2025 Laws Hit Hot Topics–From AI In Movies To Social Media

    Friday, December 27, 2024

    Name a hot topic, and chances are good there’s a new law about it taking effect in 2025 in one state or another.

    Many of the laws launching in January are a result of legislation passed this year. Others stem from ballot measures approved by voters. Some face legal challenges.

    On the entertainment and social media fronts there are several notable state laws taking effect, including:

    Hollywood stars and child influencers
    California, home to Hollywood and some of the largest technology companies, is seeking to rein in the artificial intelligence industry and put some parameters around social media stars. New laws seek to prevent the use of digital replicas of Hollywood actors and performers without permission and allow the estates of dead performers to sue over unauthorized AI use.

    Parents who profit from social media posts featuring their children will be required to set aside some earnings for their young influencers. A new law also allows children to sue their parents for failing to do so.

    Social media limits
    New social media restrictions in several states face court challenges.

    A Florida law bans children under 14 from having social media accounts and requires parental consent for ages 14 and 15. But enforcement is being delayed because of a lawsuit filed by two associations for online companies, with a hearing scheduled for late February.

    A new Tennessee law also requires parental consent for minors to open accounts on social media. NetChoice, an industry group for online businesses, is challenging the law. Another new state law requires porn websites to verify that visitors are at least 18 years old. But the Free Speech Coalition, a trade association for the adult... Read More

    MySHOOT Profiles


    Add A Comment