By Michael Liedtke, Technology Writer
SAN FRANCISCO (AP) --The buzz surrounding artificial intelligence and the mass layoffs roiling the technology industry resonates with Ginni Rometty, whose nearly 40-year career at IBM culminated in her becoming CEO in 2012.
Just before Rometty became IBM's first woman CEO, the company's AI-powered computer Watson outwitted two of the most successful contestants in the history of the game show "Jeopardy!"
Rometty, 65, also had to occasionally jettison employees in an extension of cost-cutting layoffs that began in the 1990s as IBM adjusted to waves of technological upheaval that undercut its revenue.
After retiring from IBM in 2020, Rometty spent two years writing "Good Power, " a book she describes as a "memoir with purpose." She recently spoke with The Associated Press about her career and the state of the tech industry now.
Q: In your book, you mentioned you graduated from Northwestern in 1979 with just $4,000 in student debt. What do you think of the current debate about student debt relief?
Rometty: Whether or not we have debt forgiveness, the bigger issue is around the educational institutions. I feel strongly universities should not be the only pathway in this country. Fifty percent of good jobs in this country are over credentialed. They require a degree when you don't really need one. Somewhere at the end of World War II, the American dream got attached to this idea that it's college or bust.
We have to have more accountability for community colleges and colleges so they teach what the market needs. And I don't mean hard skills, I mean the soft skills the market needs. And they don't do that today because even if you get a degree you often can't get a job.
Q: What are your thoughts about the current state of AI, especially with so much attention centered on Microsoft's use of the ChatGPT language tool?
Rometty: I am a bit worried about that, I want to be sure we bring AI safely into the world. One thing I learned in the early days of AI is that this is a people and trust issue. It is not a technology issue. Because of how fast ChatGPT has spread, people almost immediately noticed it wasn't always right yet it acted authoritatively and it did some things that our values didn't appreciate.
You have to manage the upside and downside of the technology in parallel. And that is not what has always happened with technology. We have celebrated all the positives and then all of a sudden said, "Oh, oh, there are some bad things here." I think this is our chance to at least be signaling to the public, "Hey understand, this has got downsides and upsides."
Q: Is it important for governments to impose regulations on AI?
Rometty: In fairness to lawmakers, do you think they really understand this? What we need is something I call "precision regulation" because I am afraid that in an effort to control AI we will completely inhibit the positive side of it. We will lose the upside as we try to manage the downside.
If you go to the doctor and say, "My finger hurts," you don't want to cut your arm off, right? My example of precision regulation is to regulate its use, not the technology. Talk about the areas you think it's OK to use it in and the area where you think it should not be used in. I think it is impossible to regulate the technology itself.
Q: Have you been surprised by the magnitude of layoffs sweeping the tech industry?
Rometty: I think you are seeing everyone reacting to the environment. Those that over hired (during the pandemic) are adjusting. I also think you see a reaction in this economy to what is being valued as not growth at any price. It's profitable growth. You have to be efficient.
And so now I think for the very first time efficiency is entering the picture for some companies. It may be because the environment changed. It may be because someone attacks your business model. So what you are seeing is a recalibration reacting to the external environment.
Q: How do you think Elizabeth Holmes' recent conviction for fraud while she was running Theranos has affected the perception of women leaders in tech?
Rometty: To me, she doesn't define the future of women in tech. I consider that situational. I think there are things to learn from it, but I think it speaks more to the great hope that people have for technology. You don't want to set the expectation so high that you can't make it.
Oscar and Emmy-Winning Composer Kris Bowers Joins Barking Owl For Advertising, Branded Content
Music, audio post and sonic branding house Barking Owl has taken on exclusive representation of Oscar and Emmy-winning composer Kris Bowers for advertising and branded content.
Bowers’ recent film scores include The Wild Robot and Bob Marley: One Love, alongside acclaimed past works such as The Color Purple (2023), King Richard and Green Book. His contributions to television are equally impressive, with scores for hit series like Bridgerton, When They See Us, Dear White People, and his Daytime Emmy Award-winning score for The Snowy Day.
In addition to his work as a composer, Bowers is a visionary director. He recently took home the Academy Award for Best Documentary Short Subject for his directorial work on The Last Repair Shop. The emotionally touching short film spotlights four of the people responsible for repairing the musical instruments used by students in the Los Angeles Unified School District (LAUSD). The Last Repair Shop reflects the positive influence that musical instruments have on the youngsters who play them, and the adults in the LAUSD free repair service who keep them working and in tune.
Barking Owl CEO Kirkland Alexander Lynch said of Bowers, “His artistry, diversity of style and depth of storytelling bring an unparalleled edge to the work we create for global brands. His presence on our roster reflects our continued commitment to pushing the boundaries of sound and music in advertising.”
Johanna Cranitch, creative director, Barking Owl, added, “Kris first caught my attention when he released his record ‘Heroes + Misfits’ where he fused together his jazz sensibility with a deeply ingrained aptitude for melody, so beautifully.... Read More