Creative entrepreneur and ad agency veteran Keith Cartwright, a co-founder of SATURDAY MORNING, has launched CARTWRIGHT, a shop designed to work with brands who want a more direct relationship with agency leadership to realize creative product that stands out in the marketplace.
Among the marketers that CARTWRIGHT is already working with are P&G, Facebook and LVMH Brand Loro Piana. The start-up is also in talks with several undisclosed clients.
The new model agency has backing from WPP and will work in partnership with global creative network, Grey Group. Based in Venice, Calif., CARTWRIGHT will tap into Grey’s international network of talent and resources to provide fully integrated and curated capabilities to clients around the world.
“My goal in structuring our agency this way allows us to maintain the highest level of client interaction and partnership while giving us the ability to pull unlimited resources and scale globally as needed,” said Cartwright.
A former 72andSunny executive creative director, Cartwright has experience building his own successful agency, having launched Union Made Creative in 2012 working with Nike, Lego, G&E and others before being acquired by BSSP in 2016, where he became an ECD. Prior to Union, Cartwright was SVP, group creative director at The Martin Agency, and global creative director at Wieden+Kennedy where he led the Jordan Brand, Nike Canada and Nike New York.
“If there’s one consistent theme today amongst our clients, it’s that they want new models that provide supreme flexibility relative to how they work, and the closer they get to the actual creative minds the better. CARTWRIGHT is another example of how putting creative leaders at the top delivers on what matters most to clients,” said Michael Houston, worldwide CEO, Grey Group.
Cartwright will also continue as co-founder of SATURDAY MORNING, a non-profit creative collective founded by ad executives in 2016 who came together to create ideas that bring awareness to and shift perceptions on racial bias, and injustice. Since its inception, SATURDAY MORNING has worked with Spotify, Twitter and P&G. Their most recent effort for P&G, “The Look,” debuted last year in Cannes to critical acclaim.
“Advertising hasn’t lost its way or become irrelevant. In fact, our business is now more important and necessary than ever before. We take in more information in a day than our parents did in a lifetime. People aren’t sitting around waiting on your ad to come out. This requires a different type of creativity,” Cartwright said. “Creativity has to be bold and audacious in order for you to pay attention, inspire you to share and entice you to want more.”
Oscar and Emmy-Winning Composer Kris Bowers Joins Barking Owl For Advertising, Branded Content
Music, audio post and sonic branding house Barking Owl has taken on exclusive representation of Oscar and Emmy-winning composer Kris Bowers for advertising and branded content.
Bowers’ recent film scores include The Wild Robot and Bob Marley: One Love, alongside acclaimed past works such as The Color Purple (2023), King Richard and Green Book. His contributions to television are equally impressive, with scores for hit series like Bridgerton, When They See Us, Dear White People, and his Daytime Emmy Award-winning score for The Snowy Day.
In addition to his work as a composer, Bowers is a visionary director. He recently took home the Academy Award for Best Documentary Short Subject for his directorial work on The Last Repair Shop. The emotionally touching short film spotlights four of the people responsible for repairing the musical instruments used by students in the Los Angeles Unified School District (LAUSD). The Last Repair Shop reflects the positive influence that musical instruments have on the youngsters who play them, and the adults in the LAUSD free repair service who keep them working and in tune.
Barking Owl CEO Kirkland Alexander Lynch said of Bowers, “His artistry, diversity of style and depth of storytelling bring an unparalleled edge to the work we create for global brands. His presence on our roster reflects our continued commitment to pushing the boundaries of sound and music in advertising.”
Johanna Cranitch, creative director, Barking Owl, added, “Kris first caught my attention when he released his record ‘Heroes + Misfits’ where he fused together his jazz sensibility with a deeply ingrained aptitude for melody, so beautifully.... Read More