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    Form Battles Smirnoff V

    By SHOOT StaffUpdated:No Comments1322 Views
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    CLIENT

    Diageo/Smirnoff Twisted V.

    PRODUCTION CO.

    Form, Los Angeles.

    David Denneen, director; Stefano Morcaldo, DP; Craig Rodgers and Anna Fawcett, executive producers. Shot on location in Antequera and Benalmadena, Spain.

    The Circus, Barcelona.

    Maria Padilla, line producer.

    AGENCY

    J. Walter Thompson, New York.

    Mike Campbell, chief creative officer; Richard Sabean and Jeff Watzman, executive creative directors; Andy Green, art director; Nick Goodey, copywriter; John Garland, executive VP/creative director of broadcast and development; Richard Berke, executive producer; Nick Setounski, producer.

    EDITORIAL

    Crew Cuts, New York.

    Sherri Margulies, editor; Michelle Bellaff, producer.

    POST/VISUAL EFFECTS

    Animal Logic, Sydney.

    Hugh Seville, lead compositor; Angus Wilson and Mark Robinson, assistant compositors; Jacqui Newman, executive producer; Pip Malone, production assistant.

    Nice Shoes, New York.

    Scott Burch, colorist.

    AUDIO POST

    Buzz, New York.

    Rob McIver, mixer.

    MUSIC

    David Horowitz Music Associates (DHMA), New York.

    Ben Zebelman and Joe Sears, composers; David Horowitz, executive producer.

    THE SPOT

    "Coliseum" opens on two gladiators battling it out in an arena while a beautiful young lady watches from a front row seat. The viewer then hears a man’s voice stating, "I think Jeff has got the upper hand." The spot cuts to a contemporary bar, where two men (one of whom was the speaker) are watching another pair of guys (the aforementioned gladiators) try to verbally win over the young woman. Alas, the lady is not interested in either of them. A voiceover accompanies a close-up of the product: "Introducing Smirnoff Twisted V." The ad then shifts back to the bar where we see that the woman is actually looking past the gladiators and at a bottle of Smirnoff Twisted V. Finally, the scene changes back to the coliseum, where both gladiators are given a change of weaponry, as the young lady looks on with a raised eyebrow. The :30 ends with the narrator pointing out that "Life’s more interesting twisted."

    Spot broke Aug. 18.

    Category:ScreenWork



    Daniel Craig Embraced Openness For Role In Director Luca Guadagnino’s “Queer”

    Tuesday, November 26, 2024

    Daniel Craig is sitting in the restaurant of the Carlyle Hotel talking about how easy it can be to close yourself off to new experiences.

    "We get older and maybe out of fear, we want to control the way we are in our lives. And I think it's sort of the enemy of art," Craig says. "You have to push against it. Whether you have success or not is irrelevant, but you have to try to push against it."

    Craig, relaxed and unshaven, has the look of someone who has freed himself of a too snug tuxedo. Part of the abiding tension of his tenure as James Bond was this evident wrestling with the constraints that came along with it. Any such strains, though, would seem now to be completely out the window.

    Since exiting that role, Craig, 56, has seemed eager to push himself in new directions. He performed "Macbeth" on Broadway. His drawling detective Benoit Blanc ("Halle Berry!") stole the show in "Glass Onion: A Knives Out Mystery." And now, Craig gives arguably his most transformative performance as the William S. Burroughs avatar Lee in Luca Guadagnino's tender tale of love and longing in postwar Mexico City, "Queer."

    Since the movie's Venice Film Festival premiere, it's been one of the fall's most talked about performances — for its explicit sex scenes, for its vulnerability and for its extremely un-007-ness.

    "The role, they say, must have been a challenge or 'You're so brave to do this,'" Craig said in a recent interview alongside Guadagnino. "I kind of go, 'Eh, not really.' It's why I get up in the morning."

    In "Queer," which A24 releases Wednesday in theaters, Craig again plays a well-traveled, sharply dressed, cocktail-drinking man. But the similarities with his most famous role stop there. Lee is an American expat living in 1950s... Read More

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