Nike Golf’s new spot "Dog Gone" is most notable for the action that doesn’t happen. In over half the footage of the new :60, there’s really nothing much going on. The paltry activity involves star golfer David Duval staring out into a vast desert plain and frowning.
Created by Wieden+Kennedy (W+K), Portland, Ore., and directed by Noam Murro of Biscuit Filmworks, Los Angeles, "Dog Gone" opens on a wide-screen shot of Duval, who is taking a final practice swing before launching a drive out into a flat, golden desertscape. To Duval’s right, a large Doberman pincer sits at attention, waiting for the 2001 British Open Champion to unleash his powerful swing and send the ball sailing. A lonesome yodeler can be heard beginning the melody to "Oh Where, Oh Where, Has My Little Dog Gone?" Shoot Online subscribers may read this week’s Top Spot of the Week in full by accessing the Current Issue in the Members Area.
CLIENT
Nike Golf.
PRODUCTION CO.
Biscuit Filmworks, Los Angeles.
Noam Murro, director; Stefan Czapsky, DP; Shawn Lacy Tessaro, executive producer; Lisa J. Freberg, line producer. Shot on location in El Mirage Dry Lake Bed near Victorville, Calif.
AGENCY
Wieden+Kennedy, Portland, Ore.
Jim Riswold, creative director/
copywriter; Rob Palmer, art director; Ben Grylewicz, executive producer/producer; Anna Beth Weber, production assistant
EDITORIAL
Joint Editorial, Portland, Ore.
Peter Wiedensmith, editor; Vernonica Vichit-Vadakan, assistant editor; Patty Brebner, producer.
POST
Ring Of Fire Advanced Media, West Hollywood.
Paul Geiger and John Ciampa, online editors/Henry artists.
Company 3, Santa Monica.
Stefan Sonnenfeld, colorist.
VISUAL EFFECTS
Pittman Hensley, Los Angeles.
Donna Pittman and Mark Hensley, designers/directors; Ulf Wallin, photographer.
AUDIO POST
Eleven, Santa Monica.
Jeff Payne, engineer; Christopher Hildrew, assistant engineer.
MUSIC
Endless Noise, Los Angeles.
Jeff Elmassian, composer; Kacy Palmieri, producer.
SOUND DESIGN
Joint Editorial.
Peter Wiedensmith, sound designer.