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    FOR-A to introduce FA-9600 multi purpose signal processor at NAB

    By SHOOTUpdated:No Comments1719 Views
    CYPRESS, Calif. --

    At the upcoming NAB Show, FOR-A will introduce its next generation solution in the company’s line of signal processors, the FA-9600 3G/HD/SD dual channel multi purpose unit. The FA-9600 supports 4K, 12G-SDI, HDR and Wide Color Gamut, and will be shown in the 4K production and HDR area of FOR-A’s NAB booth, #C5117. Among many other new solutions, the company will also debut the InSync MCC-4K motion compensated converter and LMCC-8000 8K/4K linear matrix color converter at the show.

    The new FA-9600 multi purpose signal processor makes video conversion of all kinds a simple, reliable process. The unit features dual channel frame synchronization, extensive professional video format support, color correction, up/down/cross conversion, and offers 12G-SDI and HDMI terminals – opening the door to 4K production. FOR-A’s FA-9600 solution is ideal for use in mixed HDR/SDR environments, including production studios, live staging productions and mobile OB and up-link production trucks. The energy-efficient unit is a convenient 1U size, and the signal processor’s newly developed color processing circuit provides strong support in HD/4K production. An optional converter circuit is available for up/down/cross conversion.

    The FA-9600 can perform dynamic range conversion bi-directionally between PQ, HLG, S-Log 3 and SDR log curves. The signal processor also offers color gamut conversion between the conventional ITU-R BT.709 gamut for HD and the broad ITU-R BT.2020 gamut for 4K/8K. FOR-A’s FA-9600 can use OOTF (Opto-Optical Transfer Function) to comply with the latest ITU-R BT.2100 standard. In addition to the core audio processing features of remapping and gain adjustment, the FA-9600 will be expanded to support the IP video format in the future. The FA-9600 can be expanded by adding an optional card, making it an ideal standalone solution.   

    FOR-A will also debut the InSync MCC-4K motion compensated converter at the show. The MCC-4K provides high-quality frame rate and format conversion for HD/3G/4K UHD signals, and offers support for quad link 2SI or SQD format, as well as single link 6G/12G BNC and SFP connectivity. The MCC-4K offers dynamic range conversion between PQ, HLG, S-Log 3, Canon Log 2, SDR and other log curves, and provides color gamut conversion between ITU-R BT.709 and ITU-R BT.2020 standards.

    The MCC-4K is ideal for live frame rate conversion applications where UHD content sourced at a chosen production frame rate needs to be converted to other frame rates for international contribution and distribution, including sports, concerts and breaking news environments. The MCC-4K makes simultaneous transmissions in UHD and HD easy, and is also a perfect solution for integrating HD and 3G content into UHD programming. The MCC-4K is developed by UK-based InSync Technology Ltd, and  will be exclusively distributed worldwide by FOR-A.

    Also to be introduced at NAB is the FOR-A YEM ELETEX LMCC-8000 8K/4K linear matrix color converter. Jointly developed between FOR-A and Japan’s NHK, the unit converts color gamut and dynamic range of dual green or full resolution 8K signals, and also supports 4K signals. Users can register up to 8 conversion matrices to convert between ITU-R BT.709 and ITU-R BT.2020 gamuts, and can also register up to 8 EOTF (Electro-Optical Transfer Function)/OETF (Opto-Electrical Transfer Function) to convert between SDR and HDR dynamic ranges. Users are also able to set OOTF (Opto-Optical Transfer Function) to convert to the latest ITU-R BT.2100 standard.

    Tags:FOR-ANAB



    Stadium Signs Director Duncan Winecoff For U.S. Representation

    Thursday, November 21, 2024

    Stadium has added director Duncan Winecoff to its roster for commercial representation in the U.S. Winecoff has directed campaigns for brands such as Porsche, BMW, Canon, Oura, Sephora, New Balance, McDonald’s and Faherty, among others.

    Raised between Nova Scotia and Ojai, Calif., in a family of Tibetan Buddhists, Winecoff has a diverse background which instilled in him a profound sense of authenticity and reflection. His journey to directing began in New York City, where he explored filmmaking alongside his brother, DP and photographer Stuart Winecoff. This collaborative, self-taught foundation has shaped Duncan Winecoff’s approach, blending insight with technical skill.

    Prior to joining Stadium, Winecoff had been repped by Object & Animal. He is an alum of SHOOT’s 2017 New Directors Showcase

    “Duncan’s work reflects the balance we strive for at Stadium--creative that connects on a deeper level while meeting the demands of modern production,” said Samy Mosher, founder and CEO of Stadium. “He’s got the vision, versatility, and a refreshing approach that aligns perfectly with our goals to elevate every project, regardless of scale. He’s the kind of talent that instinctively enhances every script and understands the art of collaboration.”

    Winecoff said, “Stadium is defining what production can mean in an era where audiences demand more connection and substance. I’m excited to be part of a team that values their role as a creative partner as much as I do and is dedicated to pushing creative boundaries while staying grounded in what the project truly needs.”

    Winecoff has already been awarded multiple projects with Stadium, including a forthcoming global campaign for Callaway Golf.

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