Editor Geraldine Garcia-Esquivel–whose credits include national campaigns for McDonald’s, Tecate Light and Wendy’s–has joined the roster of New York-based Fluid. She comes over from Red Car where she spent the past year.
Garcia-Esquivel grew up in Caracas, Venezuela, studied audio and visual communications in Santiago, Chile, and holds a Masters in Montage from Uniacc. She moved to New York in 2000 to work at The Well, a boutique post house. From there, she moved to wild(child) where she edited commercials in the general and Hispanic markets, before joining Red Car at its New York and Dallas offices. The editor’s favorite spots are those that touch on universal themes. She cut Tecate Light’s “Medias de Seda,” which won a Hispanic Creative Gold TV Award from the Association of Hispanic Advertising Agencies’ competition, as well as Wendy’s “Tapita” which garnered Bronze honors. “Bed Sheet,” one of three spots Garcia-Esquivel edited for a national McDonald’s campaign, won the 2010 Telly Gold Award.
The bilingual editor’s body of work spans the general and global markets, mainstream English as well as Spanish-language fare. And outside the ad arena, she has cut the stop-motion short X-Mess Detritus, a twisted, Christmas-themed story about forgotten toys from past holidays directed by Voltaire. X-Mess Detritus brought in awards from a host of festivals including the South Beach International Animation Festival and Atlanta Underground Film Festival. Furthermore The Call, a Bloomberg TV documentary she edited, raised $3 million for the families of firefighters who died in the line of duty. Currently, Garcia-Esquivel is working on the long-boarding documentary The Brooklyn Bomb and the short film Alter Ego, directed by Martha Christian
Garcia-Esquivel rounds out a Fluid editorial roster comprised of Robin Burchill, John Mallerman, Jim Rubino, Peter Sabatino, and Zeke.
In addition to her colleagues at Fluid, Garcia-Esquivel joins a postproduction family that includes VFX artist Wes Waldron, Butter (music and sound), Piranha (graphics and CG), and Hyperbolic (audio post), all operating out of the same Manhattan studio complex.
Apple and Google Face UK Investigation Into Mobile Browser Dominance
Apple and Google aren't giving consumers a genuine choice of mobile web browsers, a British watchdog said Friday in a report that recommends they face an investigation under new U.K. digital rules taking effect next year.
The Competition and Markets Authority took aim at Apple, saying the iPhone maker's tactics hold back innovation by stopping rivals from giving users new features like faster webpage loading. Apple does this by restricting progressive web apps, which don't need to be downloaded from an app store and aren't subject to app store commissions, the report said.
"This technology is not able to fully take off on iOS devices," the watchdog said in a provisional report on its investigation into mobile browsers that it opened after an initial study concluded that Apple and Google effectively have a chokehold on "mobile ecosystems."
The CMA's report also found that Apple and Google manipulate the choices given to mobile phone users to make their own browsers "the clearest or easiest option."
And it said that the a revenue-sharing deal between the two U.S. Big Tech companies "significantly reduces their financial incentives" to compete in mobile browsers on Apple's iOS operating system for iPhones.
Both companies said they will "engage constructively" with the CMA.
Apple said it disagreed with the findings and said it was concerned that the recommendations would undermine user privacy and security.
Google said the openness of its Android mobile operating system "has helped to expand choice, reduce prices and democratize access to smartphones and apps" and that it's "committed to open platforms that empower consumers."
It's the latest move by regulators on both sides of the Atlantic to crack down on the... Read More