CLIENT
jetBlue Airways.
PRODUCTION CO.
U Direct Productions, New York.
Daniel Miller, executive producer; Anthony Nelson, line producer.
AGENCY
The Ad Store, New York.
Paul Cappelli, president/copywriter; Victor Anselmi, art director; Brian Flatow, producer.
POST/VISUAL EFFECTS
Fluid, New York.
Alex Frowein, design director/partner; Jill Seifers, producer.
AUDIO POST
New York Sound.
Joe Cunningham, mixer.
MUSIC
What’s The Score, Johnny?, New York.
John Alters, composer.
THE SPOT
"Reasons to Fly" features text animating across a bright blue background. Some of the juxtaposed reasons for flying stop on screen long enough to be read, while others continue flying by: "Because I want to recharge my batteries"/"Because I want to go wild"/"Because I want to drum up new business"/"Because I want to fire that client face-to-face"/"Because I want to see the USA"/"Because I want to be seen by the USA." The :30 goes on to point out that now is the perfect time to fly on jetBlue, because, "with real TV free at every leather seat, new planes and super low fares, jetBlue isn’t the only way to fly, but it should be."
Spot broke Oct. 20.