Newly released statistics show that Internet advertising in the U.S. fell 5 percent in the second quarter as the recession continued to crimp marketing budgets. It was the second consecutive quarterly decline in Internet advertising, extending the medium’s first slump since the aftermath of the dot-com bust in 2002. The $5.43 billion spent on Internet ads during the three months ending in June compared to $5.75 billion at the same time last year, according to the Interactive Advertising Bureau and PricewaterhouseCoopers….Tool of North America has signed director Jose Antonio Prat, formerly of Supply and Demand. Prat recently collaborated with CP+B on multiple campaigns including Coke Zero, as well as working with top ad shops such as la comunidad and Vegaolmosponce….BOND, a NY-based creative post house headed by creative director Jeff Beckerman, has formed the BOND Design Collective, a strategic alliance among three creative companies spanning visual effects/3D animation, conceptualization, motion graphics and interactive design. The BOND Design Collective encompasses BOND-FX, which specializes in VFX, motion graphics and scene enhancement; The Core, a Santa Monica-based design studio specializing in conceptually driven broadcast design and motion graphics; and eatdrink, Chicago, known for its interactive and CG design for numerous national brands.
October 8, 2004
DP Bill Bennett has been named a member of the prestigious 85-year-old American Society of Cinematographers (ASC)—and some believe he may be the first to be selected solely for a body of work in commercials….Yessian, the longstanding music/sound design house headquartered in Farmington Hills, Mich., plans to open a full-service studio in New York sometime next month. Key to establishing the operation is industry veteran Marlene Bartos, who’s been hired as the NY facility’s executive producer.Yessian has maintained a presence in New York for several years in the form of an office. But according to EP Brian Yessian, the company decided to step up its commitment to the market, investing in an East Coast operation outfitted with extensive resources and able to accommodate live sessions. Bartos has an agency producing pedigree. Prior to joining Yessian, she had been freelance producing regularly for Gotham, New York. Earlier Bartos was a long-time staffer at Y& R, New York, where she served as an executive producer….The team of copywriter Grant Smith and art director Richard Ardito, along with producer Ed Zazzera, all formerly of Cliff Freeman and Partners, have joined BBDO NY….
