May 16, 2010
Honda’s “Grrr,” out of Wieden + Kennedy (W+K), London, scored Best of Show at The One Show, which was held this week (5/11) at New York’s Jazz at Lincoln Center. Meanwhile, Burger King’s “Subservient Chicken,” out of Crispin Porter + Bogusky (CP+B), Miami, won Best of Show at the One Show Interactive competition….SHOOT’s third annual New Directors Showcase—which will be marked by an evening screening and panel discussions slated for next week (5/19) at the DGA Theatre in New York—offers a total of 21 helmers (including a two-man team) from diverse backgrounds….Representatives from ad agency in-house post shops throughout the country met for the second straight year during the National Association of Broadcasters (NAB) convention last month in Las Vegas, moving closer to the goal of forming a trade association with chapters on both coasts and in the Central U.S….Greg Popp has signed with bicoastal Supply & Demand—the production house headed by managing partners/executive producers Tim Case and Kent Eby—for exclusive representation as a director. Popp had been senior VP/group executive producer at DDB Chicago….Cutters, the Chicago-based editorial house that this year celebrates its 25th anniversary, has spent recent months getting its new Venice. Calif. operation up and running. Heading up the office as executive producer is Nicole Visram, who made a shift after three years as a senior producer at Ogilvy & Mather, Culver City. The Venice base also includes three new Cutters editors: Dustin Robertson, formerly of Santa Monica-based Brass Knuckles; Tessa Davis, from Orchestra Blue in Johannesburg; and newcomer John Mailloux, formerly of bicoastal Lost Planet, where he served as an editorial assistant to editors Hank Corwin and Paul Martinez….
The Many Hires Jeremiah Wassom As Group Creative Director
Independent agency The Many has added Jeremiah Wassom as group creative director.
Wassom most recently worked a decade at Deutsch LA where, as SVP/creative director, he led the Taco Bell account and won new business for the agency. His agency past also includes AKQA and TBWAChiatDay. His creative work has touched the QSR, video games, automotive, fashion, and culture brand sectors. He also served eight years with the United States Marine Corps.
“Throughout his career, Jeremiah has helmed work that has not only made me personally jealous but has consistently pushed brands to show up in memorable and innovative ways,” said Josh Paialii, head of creative at The Many. “One look at his body of work and you will see his passion for storytelling and craft has raised the bar for entire categories, driving participation with many brands’ most loyal fans. Beyond being a world-class creative director and maker, Wassom is a proven team player and strategic thought leader. He’ll be a great addition to the leadership team at The Many working across all accounts. His role will be immediately felt as he guides and supports each of the creative leads in the department.”
A 20-year creative with agency, brand, and freelance experience, Wassom has forged a creative approach which focuses on crafting engaging connections rather than simply make ads. He sees the need for advertising to mean more, not simply do more.
The Many believes that true business growth is made possible by harnessing the power of participation and partners with brands to forge deeper connections with consumers, cultivate trust and loyalty, and maximize marketing spend and execution. The agency is built around a flexible model that offers a suite of capabilities, including... Read More