March 20, 2009
BBH NY won the best of show GRANDY honor this week at the International ANDY Awards on the strength of its integrated campaign “Dig Out Your Soul In The Streets” that introduced Oasis’ latest album. The GRANDY honor encompasses a $50,000 in cash award, the GRANDY “championship” ring, and acknowledgement as ANDY best in show. The winning campaign for the Oasis release on Warner Records as well as BBH client NYC & Co. represented a fresh, guerilla marketing approach on the streets of New York. Oasis members taught NYC street bands their songs, who then publicly performed the music weeks prior to the album release in conjunction with an extensive viral/PR-driven campaign. Additionally there was a documentary, globally distributed through MySpace, that was directed by The Malloys of HSI Productions…. FilmCore, which maintains editorial studios in NY, Santa Monica and San Francisco, has launched a facility in Chicago. The new shop, which features two Avid editing suites, is headed by editor Angelo Valencia, formerly of FilmCore’s Santa Monica operation….Über Content has signed director Luis Gerard for exclusive North American spot representation. He comes over from greatguns: USA….
March 19, 2004
Feature filmmaker (Snatch; Lock, Stock and Two Smoking Barrels) and commercial director Guy Ritchie has signed with Anonymous Content for exclusive spot representation in the United States. Ritchie is no stranger to Anonymous, having worked once before with the company on a high-profile project, his BMW Films’ short, Star, which garnered several industry awards, including a 2002 Association of Independent Commercial Producers (AICP) Show honor in the Advertising Excellence, Single Commercial, category….Director Jared Hess has signed with Moxie Pictures for exclusive commercial representation in the U.S. This is his first commercialmaking representation as a director. Hess’ first feature, Napoleon Dynamite, was screened at this year’s Sundance Film Festival…. The directing team of Amy Hill and Chris Riess, a.k.a. Riess/ Hill, has joined GARTNER. Hill and Riess come over from Anonymous Content, where they had been since summer 2002…. Director Elliott Lester has signed with X-Ray Productions, bicoastal and Chicago, for commercials, and Merge @ Crossroads, Los Angeles, for music videos….
