December 17, 2012
McCann Worldgroup has announced the formation of McCann ExtraBoldCondensed (McCann XBC), a NY-based division built around one of the agency’s largest global clients, MasterCard. Joyce King Thomas, the former chief creative officer of McCann New York and a co-creator of the MasterCard “Priceless” campaign in 1997, returns to McCann Worldgroup and will serve as president, McCann XBC. The McCann XBC leadership team will include, in addition to King Thomas: Richard O’Leary as managing director; and Devika Bulchandani as global strategy director. McCann XBC will report to Luca Lindner, president, Americas, Middle East and Africa, McCann Worldgroup. King Thomas served as CCO of McCann NY from 2004 through 2010. King Thomas joined McCann in New York in 1995 as sr. VP, group creative director and was named executive VP, executive creative director in 1998. After exiting McCann two years ago, she served as director of brand partnerships at LongReads…..Director Marcus Nispel has joined Tool of North America. He comes over from MJZ. Nispel has directed over 250 music videos, worked with assorted agencies and advertisers on about 2,000 commercials, and shot features for the USA Network, New Line, Warner, Lionsgate, and 20th Century Fox….The Martin Agency has announced that Matt Williams, a 21-year agency veteran, will be promoted to CEO, succeeding John Adams….
December 14, 2007
Director Georgie Greville has signed with Base Camp for exclusive representation in the U.S. for commercials and branded content. She had been directing work for MTV’s on-air promo department for the past five years….The directing team The Hennegan Brothers (John and Brad)–whose documentary The First Saturday In May premiered at the Tribeca Film Festival in NY–has come aboard the roster of Villains for exclusive U.S. spot representation….Jonathan Miller, a commercialmaking veteran with experience spanning the ad agency, production house and production service arenas, has joined Los Angeles-headquartered Global Production Network (GPN) as director of client services. Headed by Harry Tracosas, GPN represents a roster of leading production services companies in 70-plus countries….Venice, Calif.-based Mechaniks has added three directors: Wayne Craig, formerly of Argyle Brothers; Brazilian helmer Marcello Galvao; and Jody Lauren Miller, who was featured in SHOOT’s New Directors Showcase last year….
The Many Hires Jeremiah Wassom As Group Creative Director
Independent agency The Many has added Jeremiah Wassom as group creative director.
Wassom most recently worked a decade at Deutsch LA where, as SVP/creative director, he led the Taco Bell account and won new business for the agency. His agency past also includes AKQA and TBWAChiatDay. His creative work has touched the QSR, video games, automotive, fashion, and culture brand sectors. He also served eight years with the United States Marine Corps.
“Throughout his career, Jeremiah has helmed work that has not only made me personally jealous but has consistently pushed brands to show up in memorable and innovative ways,” said Josh Paialii, head of creative at The Many. “One look at his body of work and you will see his passion for storytelling and craft has raised the bar for entire categories, driving participation with many brands’ most loyal fans. Beyond being a world-class creative director and maker, Wassom is a proven team player and strategic thought leader. He’ll be a great addition to the leadership team at The Many working across all accounts. His role will be immediately felt as he guides and supports each of the creative leads in the department.”
A 20-year creative with agency, brand, and freelance experience, Wassom has forged a creative approach which focuses on crafting engaging connections rather than simply make ads. He sees the need for advertising to mean more, not simply do more.
The Many believes that true business growth is made possible by harnessing the power of participation and partners with brands to forge deeper connections with consumers, cultivate trust and loyalty, and maximize marketing spend and execution. The agency is built around a flexible model that offers a suite of capabilities, including... Read More