Jill Applebaum, former creative director at Y&R/Brandbuzz, has joined Draftfcb New York as sr. VP/group creative director. At her new roost, Applebaum will helm creative efforts for key accounts including Oreo and Gevalia. Applebaum’s appointment comes on the heels of Roald van Wyk’s hiring as a sr. VP/group creative director last month from Publicis Modem. Both report to Darren Moran who was recently appointed Draftfcb New York’s CCO…..Animation studio Passion Pictures has formed a live-action commercials division, Passion RAW, under the aegis of exec producer Dan Scott-Croxford, formerly with Stink. The new venture will sit alongside Passion’s animation and live-action documentary departments and be based in the company’s London offices…..Craig Love and Shayne Millington, a creative duo at Wieden+Kennedy, have come aboard JWT New York as creative directors on the Macy’s and Bloomberg accounts, respectively. At W+K, Love was a senior copywriter and Millington a senior art director since 2008, partnering on notable campaigns for Target, Nike and Coke. Love and Millington represent the first new creative hires of Peter Nicholson since he became JWT New York’s CCO in January….
March 24, 2006
The New York Assembly’s proposed state budget for fiscal year 2006-’07 includes language that would establish tax credits for filming of commercials. The Assembly now joins the State Senate in incorporating the tax credit incentives into its budget….Director Dana Adam Shapiro–who served as a co-director (with Henry-Alex Rubin) of Murderball, an Oscar-nominated feature documentary about quadriplegic rugby players who go on to compete in the Paralympic Games in Athens–has joined the roster of Little Minx for spot representation.,,,Stink, London, and DDB London topped the 2006 British Television Advertising Awards, being named, respectively, the top production company and ad agency of the year in the U.K….. Director Chris Applebaum has joined Reactor Films for exclusive representation. He comes over from Partizan….Director Eric King has signed with Tate USA. He had been with the recently shuttered Headquarters….Director Gavin Bowden and exec producer Beth Pearson have joined Santa Monica, Calif.-based Plum Productions……
