MARCH 17, 2000
Bicoastal/international Partizan has signed U.K.-based director Dominic Murphy for exclusive commercial representation in the U.S. and most of Europe….Bicoastal commercial production house Atherton has changed its name to Cylo, repositioning itself as a new media company focused on converging technologies….Chris Hellman has joined Homestead Editorial, New York, as a VP/partner/editor. For the past 15 years, he had been at the New York operation of bicoastal Crew Cuts….Paul Gold, a former senior VP/associate creative director/executive producer at Bozell, New York, has signed with The Story Companies for exclusive representation as a commercial director….Compulsive Pictures, New York, has added director/cameraman Tony Ober for national commercial represenation….
MARCH 17, 1995
Director Danny Boyle, formerly with HKM Productions, Hollywood, has joined Atlas Pictures, recently launched in Santa Monica, under the aegis of executive producer Allison Nunn….Director Paul Archard, formerly a noted London-based commercial production designer, has joined Willi Patterson Films (WPF), Los Angeles, for representation in the U.S. commercial market….Russell Kone, whose career in the advertising industry spanned five decades, died March 1 of congestive heart failure at White Plains Hospital in White Plains, N.Y. He was 64….Iguana Films, Burbank, Calif., the company that features director Nick Mendoza and director/cameraman Richard Levine, has entered into an association with Top Films, Mexico City, gaining representation and a production foothold south of the border….
Nikki Baker Becomes CEO At Fallon
Fallon has appointed Nikki Baker as its new CEO. Baker, who joined the creative agency in 2018 and has served as co-chief creative officer with Leslie Shaffer since 2021, succeeds Rocky Novak, who has been in the role since 2019.
Baker’s promotion to CEO comes at a time of significant momentum for the agency, including six consecutive years of growth and award-winning work.
Baker’s recent career highlights include creatively leading the Walmart partnership with the Publicis Groupe team and spearheading innovative campaigns such as the award-winning “RomCommerce” 23-episodic series and the internet-breaking Mean Girls campaign, among hundreds of other campaigns together with the brand over the past few years. Together with Shaffer, Baker has also been instrumental in elevating Fallon’s creative output for longstanding clients like Arby’s, Mattress Firm, and Front Door/American Home Shield.
“I’ve always been an admirer of Fallon, even before I joined. The chance to lead the agency is an absolute honor. Fallon is a place like no other with amazing talent and a legacy of building big, innovative, creative ideas,” said Baker. “Rocky has represented the best of Fallon. He’s been a great leader, and I couldn’t be more excited to take the reins and lead the agency through to the next chapter. With creativity at our core, we’re going to be as ambitious as ever, push boundaries, and continue embracing emerging platforms to deliver work that truly resonates in culture.”
Prior to joining Fallon six years ago, Baker held positions as creative director and art director at agencies including DDB and GSD&M, working with major brands such as McDonald’s, Southwest Airlines, and Wrigley. Her work has been recognized by... Read More