In an apparent first, North Korea – a country that struggles to feed its 24 million people – has aired a beer commercial on state television.
The advertisement, which lasted nearly three minutes after a news program on Thursday, showed a grinning Korean man with sweat on his face holding a glass of beer, with a caption that read, “Taedong River Beer is the pride of Pyongyang.”
The commercial said the beer relieves stress and improves health and longevity. It also showed images of a pub it said was in the capital of Pyongyang, filled with people drinking.
Normally, there are no advertisements on television in North Korea, an isolated, communist country that tightly controls its economy and is wary of capitalistic influences.
Programming consists of news, factory descriptions, some children’s animation shows, and documentaries on leader Kim Jong Il and his father Kim Il Sung, interspersed with propaganda slogans and music, according to a South Korean Unification Ministry official.
The official, who has been monitoring the North’s television for more than two decades, told The Associated Press that it was the first time he had seen any sort of advertisement for food, much less beer – although he has seen programs on North Korean cuisine. He asked not to be identified as he was not authorized to speak to media.
The commercial assured viewers of the beer’s quality and nutritional value, saying it was made of rice and contained protein and vitamin B2.
It was unclear how much the beer cost and how many North Koreans could afford it. The country is among the poorest in the world, with an average per capita income of $1,065 in 2008, according to the South’s central bank.
The North faces chronic food shortages and has relied on food aid to feed its population since a famine that is believed to have killed as many as 2 million in the mid and late-1990s.
Kim Jon g Il, the North Korean leader, apparently enjoys beer.
Kenji Fujimoto, a Japanese sushi chef for Kim, said in a 2003 memoir that he traveled the world for the leader, buying Czech beer as well as Chinese melons, Danish pork and Thai papayas.
Kim’s wine cellar was stocked with 10,000 bottles, the chef said, and banquets often started at midnight and lasted into the morning.
Review: Director Bong Joon Ho’s “Mickey 17” Starring Robert Pattinson
So you think YOUR job is bad?
Sorry if we seem to be lacking empathy here. But however crummy you think your 9-5 routine is, it'll never be as bad as Robert Pattinson's in Bong Joon Ho's "Mickey 17" — nor will any job, on Earth or any planet, approach this level of misery.
Mickey, you see, is an "Expendable," and by this we don't mean he's a cast member in yet another sequel to Sylvester Stallone's tired band of mercenaries ("Expend17ables"?). No, even worse! He's literally expendable, in that his job description requires that he die, over and over, in the worst possible ways, only to be "reprinted" once again as the next Mickey.
And from here stems the good news, besides the excellent Pattinson, whom we hope got hazard pay, about Bong's hotly anticipated follow-up to "Parasite." There's creativity to spare, and much of it surrounds the ways he finds for his lead character to expire — again and again.
The bad news, besides, well, all the death, is that much of this film devolves into narrative chaos, bloat and excess. In so many ways, the always inventive Bong just doesn't know where to stop. It hardly seems a surprise that the sci-fi novel, by Edward Ashton, he's adapting here is called "Mickey7" — Bong decided to add 10 more Mickeys.
The first act, though, is crackling. We begin with Mickey lying alone at the bottom of a crevasse, having barely survived a fall. It is the year 2058, and he's part of a colonizing expedition from Earth to a far-off planet. He's surely about to die. In fact, the outcome is so expected that his friend Timo (Steven Yeun), staring down the crevasse, asks casually: "Haven't you died yet?"
How did Mickey get here? We flash back to Earth, where Mickey and Timo ran afoul of a villainous loan... Read More