Google is celebrating composer Johann Sebastian Bach with its first artificial intelligence-powered Doodle.
Thursday's animated Google Doodle shows the composer playing an organ in celebration of his March 21, 1685, birthday under the old Julian calendar. It encourages users to compose their own two-measure melody.
Google says the Doodle uses machine learning to "harmonize the custom melody into Bach's signature music style." Bach's chorales were known for having four voices carrying their own melodic line.
To develop the AI Doodle, Google teams created a machine-learning model that was trained on 306 of Bach's chorale harmonizations. Another team worked to allow machine learning to occur within the web browser instead of on its servers.
The Doodle will prompt users who are unsure of how to interact with the animated graphic.
The Many Hires Jeremiah Wassom As Group Creative Director
Independent agency The Many has added Jeremiah Wassom as group creative director.
Wassom most recently worked a decade at Deutsch LA where, as SVP/creative director, he led the Taco Bell account and won new business for the agency. His agency past also includes AKQA and TBWAChiatDay. His creative work has touched the QSR, video games, automotive, fashion, and culture brand sectors. He also served eight years with the United States Marine Corps.
“Throughout his career, Jeremiah has helmed work that has not only made me personally jealous but has consistently pushed brands to show up in memorable and innovative ways,” said Josh Paialii, head of creative at The Many. “One look at his body of work and you will see his passion for storytelling and craft has raised the bar for entire categories, driving participation with many brands’ most loyal fans. Beyond being a world-class creative director and maker, Wassom is a proven team player and strategic thought leader. He’ll be a great addition to the leadership team at The Many working across all accounts. His role will be immediately felt as he guides and supports each of the creative leads in the department.”
A 20-year creative with agency, brand, and freelance experience, Wassom has forged a creative approach which focuses on crafting engaging connections rather than simply make ads. He sees the need for advertising to mean more, not simply do more.
The Many believes that true business growth is made possible by harnessing the power of participation and partners with brands to forge deeper connections with consumers, cultivate trust and loyalty, and maximize marketing spend and execution. The agency is built around a flexible model that offers a suite of capabilities, including... Read More