CLIENT
Levi Strauss & Co./Dockers Dress Casuals.
PRODUCTION CO.
Moxie Pictures, Los Angeles.
Christopher Guest, director; Adam Kimmel, DP; Gary Rose, executive producer; Leah Fleischmann, producer. Shot on location in Los Angeles.
AGENCY
FCB San Francisco.
Brian Bacino, creative director/copywriter; Steve Neely, executive producer; Eric Rindall, art director.
EDITORIAL
The Whitehouse, Santa Monica.
David Brixton, editor; Heidi Black, assistant editor; Sue Dawson, producer.
POST/VISUAL EFFECTS
The Finish Line, Santa Monica.
James Bygrave, online editor/lead visual effects artist; Pete Mayor, visual effects assistant.
Company 3, Santa Monica.
Stefan Sonnenfeld, colorist.
AUDIO POST
Eleven, Santa Monica.
John Bolen, mixer.
THE SPOT
In "Little Black Dress" (:30), three men—outfitted in black dresses—are talking at a party. One of the guys notices that his friend’s wife is dancing with a man dressed in Dockers. The ad ends with the tag, "Dockers Dress Casuals. Finally guys have an answer to the little black dress."
Spot broke Feb. 3.