Eric McCasline has taken the helm of Final Cut Los Angeles as executive producer. Most recently, McCasline was the EP at design-based collective, Wolf & Crow where he helped to bring in and oversaw projects for Nike, Google, Apple and Jeep.
McCasline honed his postproduction skills at visual effects studio MPC, working in both Los Angeles and London, an experience he cites as informing his understanding of Final Cut which maintains offices in London, NY and L.A.
Prior to post, McCasline was a live action mainstay. Raised in Portland, Ore., from the age of ten, it was only natural that his start in the business was working productions for Adidas and Nike with Wieden + Kennedy. From there he moved to L.A., and spent over a decade on productions with Smuggler, Backyard, MJZ, @radical.media, HSI, Hungry Man, and Tool.
He has now gone full circle with his move to Final Cut. “One of the many reasons I am excited about Final Cut is the opportunity to get reconnected with the narrative filmmaking of advertising. The expert artists, starting with [editor] Rick Russell all the way down, craft pure storytelling in the most compelling and inspirational manner.”
“Final Cut is at a time of great growth, adding more full service creative options,” said Stephanie Apt, president of Final Cut. “With such a multidimensional background, Eric is the perfect leader to both enhance our existing partnerships and maximize our capabilities for continued development.”
