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    Filmmaker John Waters Signs With Saville For Spots, Branded Entertainment

    By SHOOTUpdated:No Comments3285 Views
    John Waters

    Saville Productions has signed feature director John Waters for commercial and branded entertainment representation. The writer/director/actor helmed such cult films as Independent Spirit Awards winner Hairspray, Pecker and his debut feature Pink Flamingos, the first of a series of low-budget shock films made with his Dreamland repertory company including the actor known as Divine. 

    Waters joins Saville Productions’ roster of filmmakers, including: Martin Campbell (Casino Royale), Paul Haggis (Crash), Werner Herzog (Grizzly Man) and Fernando Meirelles (City Of God).
     
    Rupert Maconick, executive producer of Saville Productions, said “John Waters is a unique filmmaker and would be a great partner for brands who want a campaign that  truly stand outs.” 
     
    Added Waters, “I love the idea of directing commercials because it is the opposite of ‘auteur’ work. My name’s not even on the finished product but if I do a good job, the viewer will still suspect I had something to do with it.”

    Saville produced the Herzog feature-length documentary Lo and Behold: Reveries of the Connected World for NetScout. The film premiered at the 2016 Sundance Film Festival, and was acquired for worldwide distribution by Magnolia Pictures. Saville co-produced Eddie The Eagle, starring Hugh Jackman distributed by Fox and Lionsgate. Saville’s cinematic short film Out There directed by Oscar- winning filmmaker Paul Haggis won a Cannes Gold Lion.

    Saville is currently developing a slate of scripted series, documentaries and feature films in collaboration with major brands. 

    Category:News
    Tags:John WatersSaville Productions

    AD&Co. Launches Studio A; Davida Hall To Head New Venture As Sr. Director of Creative Content

    Thursday, November 14, 2024

    Female-founded and led creative marketing agency AD&Co. has opened Studio A. The new venture will serve as AD&Co.’s in-house social brand content division, focused on developing and producing digital programming for advertising, social media, and influencer marketing campaigns designed to reach today’s audiences on the most popular and pivotal platforms. Davida Hall has been named to head Studio A as sr. director of creative content. She shifts over from AD&Co. where she held the same title since December 2023. Hall’s affiliations prior to AD&Co. include PopSugar and Studio71.

    Amy Demas, founder and chief creative officer of AD&Co., said, “We understand content is king-—or queen—and that our clients need to engage their customer communities where they live. That inspired the logical expansion of AD&Co with Studio A, which is committed to producing only the most engaging and authentic brand stories.”

    Studio A will harness both AD&Co’s and Hall’s deep expertise in the lifestyle sector, as content creators and avid consumers. Specializing in reaching audiences where they spend their time, the studio is immersed in social media, pop culture, and current trends, expertly crafting visuals, language, and storytelling to reinforce client brand identities and cut through the noise.

    Studio A debuts with the “This Is Me” campaign for Love + Craft + Beauty, a brand dedicated to embracing and promoting diversity within the beauty space. “This Is Me” highlights Gen Z’s affinity for radical self-expression that allows individuals to tell their own stories, free from labels, using beauty and fashion as tools of authenticity. The campaign showcases models celebrating their unique qualities to present... Read More

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