Commercial production company REVERSE has brought Agos Bruera aboard its roster, marking the Mexico City-based director’s first exclusive representation in the U.S. market. Bruera’s work spans such global brands as Bumble, TRESemmĂ©, NestlĂ©, Gillette, and Cabify.
“Cosmopolitan, always experimenting, and ever on the pulse of what’s cool, Agos brings a refreshing perspective to our roster as both an artist and a woman,” said Thibaut Estellon, REVERSE founder and executive producer. “Her visually stunning and emotionally raw aesthetic is captivating. You can see it in everything she creates–whether it’s a TV commercial or her Instagram stories. Agos is also hungry, always pushing herself to achieve more, which motivates us even more to break her into the U.S. market and show agencies and brands what she can do–whether in the general or Hispanic markets.”
“It’s a true honor to join an international roster of REVERSE’s caliber,” added Bruera. “I am excited to continue developing my filmmaking skills and exploring new creative opportunities with the company. From the outset, I could tell that REVERSE values culture and people, and Thibaut’s enthusiasm for my vision as a filmmaker and where I want to take it next has been nothing short of inspiring. Although I have learned from the best and worked hard to get here, in many ways, it feels like the journey has only just begun.”
Originally from Buenos Aires, Bruera developed her directing style assisting top commercial directors from around the world including fellow Argentinian directors Juan Cabral and Andy Fogwill. Her debut commercial for Sedal, Unilever’s Latin American shampoo brand, featured Latin American superstar Lali EspĂłsito.
Bruera went on to direct spots and branded content across the Latin American market, while honing her visually dynamic filmmaking style influenced by visionaries like Kim Gehrig, Crystal Moselle, CANADA, Daniel Sandwald, and BRTHR. Bruera’s sensibilities for celebrity work continued at Stink Films Mexico, where she directed a campaign featuring Formula One driver Sergio “Checo” PĂ©rez. Her short film for the first-ever digital edition of Buenos Aires’ Fashion Week was also featured in Vogue Italy.
Bruera currently resides in Mexico City, a production hotbed for talent and commercial shoots alike in recent years. Embedding herself in the city’s vibrant creative scene, Bruera has since built up a trusted network of DPs, editors, and colorists she frequently works alongside. She brings precision to every aspect of the filmmaking process, from lens selection and motion control experimentation to casting and wardrobe–all while empowering her department heads to contribute their best ideas.
Her international appeal expanded with a Latin American market spot for dating app Bumble, which was so well-received that it aired in markets worldwide. She repeated this success in the Spanish market with her recent eye-catching series for the La Once Rasca Link lottery.
Prior to full-time directing, Brueras ran Estudio Famas, a women-focused creative studio specializing in design, branding, and content.
Outside of directing, Bruera finds inspiration in activities from yoga to punk-rock drumming to touring as a live VJ to designing capsule clothing collaborations. She also enjoys digital painting: “Nothing commercial,” Bruera joked.
SCHROM x Yacht Club and Be Electric Studios Launch Electric XR for Virtual Production
SCHROM x Yacht Club, a full-service live-action, tabletop, and postproduction company, has teamed with Be Electric Studios, a soundstage, equipment rental, and virtual production company, to launch Electric XR, a virtual production collective.
Industry veteran Thomas Rossano will lead the new venture, which provides advanced virtual production solutions across multiple facilities. He brings over 25 years of experience in live-action, tabletop, postproduction and talent curation to enhance Electric XR’s offerings as a resource for brands and agencies, as well as other production companies in need of virtual production solutions. Additionally Rossano continues to serve as EP at XR New York (XR-NY), a role he’s held since December 2022. SCHROM x Yacht Club originally established XR-NY to help provide XR services for third-party rentals. While XR-NY will continue to function independently for SCHROM X Yacht Club, it now operates under the Electric XR umbrella.
Rossano’s expertise spans producing live-action commercials, branded content, interactive and experiential content. In addition to leading Electric XR, he holds responsibilities at SCHROM x Yacht Club which include driving business development, collaborating with sales reps and expanding the company’s creative talent network. Rossano’s career includes serving as an exec producer at Hungry Man for about 11 years, right from that company’s inception. He then went on to become a partner at Station Film where he also had a lengthy tenure. Later he was a partner at PRISM. Then after the pandemic hit, he became a freelance EP for nearly two years, looking into opportunities in virtual production, which led him to XR NY and now Electric XR. Over the years, he has produced high-profile... Read More