CLIENT
Sprint Total Digital Connections.
PRODUCTION CO.
Heaquarters, bicoastal.
Joe Public, director; Mark Plummer, DP; Sylvia Kahn, executive producer; Paul Ure, producer. Shot at GMT Studios, Culver City, Calif.
AGENCY
Publicis & Hal Riney, San Francisco.
Mike Mazza, Erin Alvo and Mark Sweeney, creative directors; Ruth Rosenfield, art director; Jackie Rigoni, copywriter; El Goco, producer.
EDITORIAL
FilmCore, San Francisco.
Doug Walker, editor; Brian Lagerhausen, assistant editor; Peter Jarit, producer.
POST
Ntropic, San Francisco.
Mauro Camoroda, online editor; Nate Robinson, Inferno artist; Andrea Mansour, producer.
Company 3, Santa Monica.
Steve Rodriguez, colorist.
AUDIO POST
One Union Recording Studios,
San Francisco.
Andy Greenberg, mixer/engineer.
MUSIC
Element Music+Soundesign, Santa Monica.
James O’Brien, composer/arranger.
THE SPOT
"Courtroom" (:30) parodies the TV show Judge Judy by showing a plaintiff arguing his case (bad service, broken connections, high fees) against a defendant—his long-distance service carrier—in front of an abrupt and caustic female judge. The Sprint spokesman ofers evidence that Sprint’s Total Digital Connection plan is superior in service, customer interaction and fees, after which the judge rules in favor of the plaintiff.
Spot broke in June.