FilmCore, the editorial house with offices in Santa Monica and San Francisco, has become a bicoastal operation with the completion of a new base in New York’s Flatiron District.
“New York is really very much the hub of so many things, and the center of gravity for advertising,” said FilmCore president Steve McCoy. “We see it as a necessary step to be bicoastal. [It also] expands the reach of the company and gives more options to our editors.”
The newest to join the editorial roster in New York is Jón Stefánsson, formerly of Cosmo Street, New York, and whose credits include Virgin Mobile, Nike, ESPN, and Coca-Cola, as well as the American Legacy Council’s “Truth” campaign from Arnold Worldwide, Boston, and Crispin Porter + Bogusky, Miami.
“I have been a fan of Jón’s work ó and he was on the top of my list to bring to FilmCore,” said Andrew Linsk, who is executive producer of the New York office. “He is a gifted and versatile editor, and the caliber of his work is totally in sync with the level of talent we want to offer to the advertising community.”
Stefánsson joins a New York team that includes editors Doug Walker and Keith Olwell. Walker divides his time between New York and San Francisco, while FilmCore’s other Santa Monica and San Francisco-based editors are also available to cut in New York, and similarly, the New York staff is available for projects posting on the West Coast.
That national editorial roster includes: Tiffany Burchard, Kevin Anderson, Paul Norling, Cordon Carey, Tracy Hof, Christa Lamperti, Brian Lagerhausen, Connor T. McDonald, Tim Fender and Tim Brooks. Therese Hunsberger is Filmcore’s executive producer in Santa Monica; Jon Ettinger is Filmcore’s executive producer in San Francisco.
“Opening a new office is always exciting but in this case we’re building on the strength of a company that has been in business for a long time,” Stefánsson said. “That will give me an opportunity to tackle any task and serve my clients better.”
Filmcore opened in Santa Monica in ’74, and the San Francisco office was launched in ’94. “San Francisco redefined us as a broader and more dynamic company, and we feel New York will do the same,” Mc Coy said.
After operating out of temporary quarters for roughly a year, Filmcore New York now offers newly renovated space that includes three editorial suites, with a fourth suite planned to open in the near future. Each suite is equipped with an Avid Adrenaline editing system and connected to an Avid Unity system. McCoy explained that the facility also has an “open floor plan” with network access, which affords more efficient use of space. “We can wheel an Avid into any corner, plug it into the network and be editing in minutes,” Linsk said.
Filmcore is represented in New York by Jared Shapiro of Moustache.
