Editor Tracy Hof has joined FilmCore Editorial. She had been freelancing for the past several years with spot credits for such clients as Gatorade, Toyota and the U.S. Army.
Hof, who’s also experienced in documentaries and independent films, will be based at FilmCore, Santa Monica, but will also be available for assignments through the company’s shops in San Francisco and New York.
She first established herself at now defunct Straight Cut, initially as an assistant before being promoted to editor in 1998. There she cut Cybercash’s “Lifestyle Choice” directed by Jeff Gorman of JGF (now bicoastal Sandwick Films) for agency Katsin/Loeb, San Francisco. That spot went on to win a Gold Lion at Cannes in ’00.