Consider the following pages as being akin to a stroll down memory lane–with admittedly some memories more pleasant than others–seen through a mix of headlines, and representative work of each decade from the 1960s on.
Though the pages ahead are just a sampling of what appeared in the pages of SHOOT over the years, certain stories trigger profoundly moving recollections–like the immediate aftermath of 9/11–while others offer food for thought such as Hal Riney’s musings on the business in the 1980s, or a chuckle in the form of the Jenkins-Covington “Choose your own rep” trade ad from the ’70s, even pause and perhaps consternation over our 1990 story on the chilling effect of litigation involving Leo Burnett, Philip Morris and Smillie Films which carried implications for the production contract issue, or simply a warm nostalgic glow with 1960s commercials for Maxwell House (“Good to the last drop”) and the charming Cracker Jacks campaign starring the late, great Jack Gilford.
The bottom line is that we’ve experienced so much together during SHOOT’s run, leaving a lasting sense of community as our industry has grown, evolved, lost some of its innocence, adapted to seismic changes, hung on to essential constants, made concerted, ongoing efforts to discover and nurture talent, both resisted and embraced new technology, and continually tried to balance that maddening mix of art and commerce, which has as an offshoot the quest for the right blend of marketing and entertainment.
While the collage over the next several pages reunites our eyeballs with the past, it also represents the future, underscoring the sense of journey over the decades that continues now and for the many decades ahead. It’s been a great ride which is ongoing. And with all its triumphs, tragedies, trials and tribulations, we’ve enjoyed having you as fellow passengers.
Images in filmstrip (from top to bottom): VW’s “Funeral” (1969); Samsonite’s “Gorilla” (1971); Chanel No. 5’s “I Don’t Want To Set The World On Fire” (1979); Apple’s “1984” (1984); Wendy’s “Where’s The Beef?” (1984); CMPB’s “Aaron Burr” (1993); BMW’s Ambush (2001); HBO’s “Voyeur” (2007); Coke’s “Happiness Factory” (2006); Evian’s “Skating Babies” (2009); Nike’s “Chalkbot” (2009); Macy’s Yes, Virginia (2009); Old Spice’s “The Man Your Man Can Smell Like” (2010); and iPad’s experimental “Touching Stories” (2010).
Click here to view the 1960s
