The AICP Next Awards debuted this evening (6/6) at The Tishman Auditorium at The New School. Earning Best in Show distinction with the Most Next Award was Lockheed Martin’s “The Field Trip To Mars,” produced by Framestore for McCann New York. The experience follows children on a school bus as they experience a trip to Mars via virtual reality. The winner of the Most Next honor directs a $5,000 grant from the AICP Foundation to an educational institution of their choosing. This year’s grant went to the Washington D.C chapter of Girls Inc.
“The Field Trip To Mars” also captured honors in the Next Experiential and Next Innovation categories.
The Next Awards judging chair, Nick Law, vice-chairman/global chief creative officer at R/GA–and the jury presidents – and select curators at large –from each category select The Most Next Award (Best in Show) from among the category winners.
The AICP Next Awards is one of the tent pole events of AICP Week – which also includes the premiere of the AICP Show: The Art & Technique of the American Commercial, and the AICP Week Base Camp, which features educational seminars and panels. R/GA’s Law also emceed at the Next Awards ceremony. This year’s winners – along with all AICP Show honorees–will be available for viewing here. Each year, the honored work from the AICP Next Awards and AICP Show becomes a part of the archives of the Department of Film at The Museum of Modern Art.
The AICP Next Awards recognizes work in 11 categories: Integrated Campaign, Experiential, Experiential–Live Events/Broadcast, Social, Branded Content, Website, Mobile, Viral/Web Film, Virtual Reality, Innovation and Cause Marketing.
The jury presidents and curators at large for the AICP Next Awards were: Tim Allen, Microsoft (Mobile); Jill Applebaum, Facebook (Social); Winston Binch, Deutsch North America (Website); Susan Credle, FCB (Viral/Web Film); Kerstin Emhoff, PRETTYBIRD (Experiential – Live Events/Broadcast); Jessica Greenwood, R/GA (curator at large); Jeff Kling, Fallon Worldwide (curator at large); Jonathan Mildenhall, Airbnb (Branded Content); Chris Milk, Within & Here Be Dragons (Virtual Reality); Tor Myhren, Apple (curator at large); Rob Reilly, McCann Worldgroup (curator at large); Jaime Robinson, Joan (Integrated Campaign); Vivian Rosenthal, Snaps (Innovation); Jimmy Smith, Amusement Park Entertainment (Cause Marketing); and Tereasa Surratt, Ogilvy (Experiential).
MPC collaborated with technology integration experts McCann Systems to create the staging, opening sequence and graphic navigation for the AICP Next Awards premiere. Antfood provided music.
Besides bestowing awards, the AICP Next Awards proceedings presented live case studies for “The Field Trip To Mars” as well as to the winning Integrated Campaigns–Boost Mobile’s “Boost Your Voice” out of 180LA; and Kraft Macaroni & Cheese’s “Blind Taste Test,” out of CP+B.
The additional AICP Next Awards winners are:
Next Branded Content
NETSCOUT “Lo and Behold: Reveries of the Connected World”
Production Company/Development Company: Saville Productions
Advertising Agency: Pereira & O’Dell
Nike and Jordan Brand “We The People”
Production/Development Company: Doomsday
Advertising Agency: Wieden+Kennedy New York
The Atlantic “Typecast”
Production Company: O Positive
Advertising Agency: Wieden+Kennedy New York
Next Viral/Web Film
84 Lumber “The Journey”
Production/Development Company: Sanctuary Content
Advertising Agency: Brunner
Kenzo “My Mutant Brain”
Production Company: MJZ
Advertising Agency: Framework
Motion Poems “How Do You Raise A Black Child”
Production/Development Company: Station Film
Next Virtual Reality
Oculus/NBA “Follow My Lead: The Story of the 2016 NBA Finals”
Production/Development Company: m ss ng p eces
Advertising Agency: Oculus
USA Networks “Mr. Robot Virtual Reality Experience”
Production/Development Company: Here Be Dragons
The New York Times Magazine “Great Performers: L.A. Noir”
Production/Development Company: Milk(vr)
Warner Bros. “Fantastic Beasts and Where to Find Them”
Production/Development Company: Framestore
Next Website
Google “Through the Dark”
Production/Development Companies: Exit Films, XYZ Studios
Advertising Agency: R/GA Sydney
Squarespace “Playing Lynch”
Production/Development Company: Wild
Advertising Agency: Preacher
Next Social
Cheetos “Cheetos Museum”
Production/Development Company: Caviar
Advertising Agency: Goodby, Silverstein & Partners
Lowe’s “In-a-Snap”
Production/Development Company: Humble
Advertising Agency: BBDO New York
Next Cause Marketing
Sandy Hook Promise “Evan”
Production Company: Smuggler
Advertising Agency: BBDO New York
SK-II “Marriage Market Takeover”
Production/Development Company: Tool
Advertising Agency: Forsman & Bodenfors
Whirlpool “Care Counts”
Production/Development Companies: Goodstory Films, C41 Media
Advertising Agency: DigitasLBi Chicago
Next Experiential
Lockheed Martin “The Field Trip to Mars”
Production/Development Company: Framestore
Advertising Agency: McCann New York
Nike “NIKEiD VR Studio”
Production/Development Company: Joia Studio
Advertising Agency: R/GA Buenos Aires
Burger King “Whopper Sign”
Production/Development Company: BULLITT
Advertising Agency: DAVID
Next Experiential – Live Events/Broadcast
The Ad Council “Fans of Love”
Production/Development Company: Tool
Advertising Agency: R/GA
SK-II “Marriage Market Takeover”
Production/Development Company: Tool
Advertising Agency: Forsman & Bodenfors
Tomcat Rodent Control “Tomcat Facebook Not Live”
Advertising Agency: Barton F. Graf
Next Innovation
Transport Accident Commission “Meet Graham”
Production/Development Companies: Flare Productions, Airbag Productions
Advertising Agency: Clemenger BBDO Melbourne
Lockheed Martin “The Field Trip to Mars”
Production/Development Company: Framestore
Advertising Agency: McCann New York
