Lee Hunt Associates (LHA), entertainment brand specialists and primary agency for FOX Kids Latin America, has expanded its creative staff with the addition of Carlos Ferreyros as creative director, Latin America. The new position was created because of the continued growth of the New York company’s broadcast advertising, marketing and promotion work in the Latin American marketplace, according to LHA president and founder Lee Hunt. Ferreyros will work on the new FOX Kids Latin America account and coordinate the initiative with the FOX Kids domestic package. He will also develop opportunities for LHA in the Latin American market and further the agency’s commitment to provide personalized service to clients with global growth strategies.
"Carlos’s experience and vast understanding of the Latin American marketplace blend nicely with the creative talent and business acumen of LHA," Hunt said, "and make our marketing team truly bilingual as well as multicultural. His experience with both Spanish-language broadcasters here in the U.S. and throughout South America makes him a valuable asset."
Ferreyros joins LHA from his own firm, Cyclops Inc., Miami Beach, where he developed and produced image campaigns for a variety of clients, including the recent launch of a Nickelodeon block on the U.S. Spanish-language network Telemundo. Under the Cyclops banner, Ferreyros also developed and produced program pilots, as well as specials for Telemundo and various promotional campaigns for different networks.
Ferreyros also served as creative director for The Warner Channel-HBO Latin America Group, where he was responsible for the on-air look of the service as well as creative direction for marketing and promotional campaigns. Previously, he was the creative services director for the Telemundo Network, supervising all of its on-air advertising, art and programming development services.
Currently, LHA is agency of record for PBS and the primary agency for FOX Kids Latin America. Last year, LHA created NBC’s fall redesign; performed a major redesign for PBS; executed Lifetime’s fall campaign; and launched Lifetime’s first digital network, LMN, as well as Disney’s animation channel, Toon Disney. In ’97, LHA repositioned and redesigned Disney Channel, launched CBS Eye on People, and redesigned Sony’s Game Show Network.
Director Jack Begert Joins Biscuit For His First Commercial Representation In U.S. & U.K.
Biscuit Filmworks has added filmmaker Jack Begert to its roster in the U.S. and U.K. This marks Begert’s first representation in advertising, building upon his acclaimed work in music video and film. He is best known for his striking aesthetic and surreal use of visual effects, displayed in his feature film debut Little Death, which won the NEXT Innovator Award at the 2024 Sundance Film Festival. The film stars David Schwimmer, Gaby Hoffman, Dominic Fike, and Talia Ryder, and was produced by Darren Aronofsky.
Miami-born and L.A.-based, the USC Film School graduate began his career in VFX and as an editor. Begert has worked with iconic musical artists including Kendrick Lamar, SZA, Flying Lotus, Childish Gambino, and Olivia Rodrigo, and has independently directed international campaigns for brands such as Apple, Converse, New Era, and Reebok.
Shawn Lacy, founding partner of Biscuit Filmworks, said of Begert, “We are such fans of his work--and of him as a creator, thinker, collaborator, and great guy.”
“My creative approach is often about trying to discover something unexpected in the filmmaking process,” said Begert. “Biscuit is a place where I can bring my own perspective to the work and still feel supported. That philosophy is clear from the talent they represent, and I’m excited to join their roster.”
“Jack’s work blew me away the moment I first saw it,” said Rupert Reynolds-Maclean, managing director at Biscuit Filmworks UK. “He is a modern young director who clearly cares deeply about both craft and the necessity for it in his storytelling. Everything always pushes the narrative forward. We’re looking forward to making great work together.”
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