As of January. Fernando Sarni becomes CEO of Mercado McCann, joining an executive team at the agency which includes general creative directors Dario Rial and Diego Tuya, general account director Agustin Coste and production manager Agustin Borgognoni.
With over 20 years of experience in the Argentine and Mexican advertising market, Sarni worked for national and international brands such as Coca-Cola, P&G, Gillette, Telecom, DirecTV, Unilever, Disney, Citibank, FedEx, Nestle, L’Oréal and Renault.
Prior to Mercado McCann, Sarni was CEO of Publicis Argentina. Before that, for three years he had his own new business consulting company, Sarni & Sarni, working with leading agencies such as Y&R, Wunderman, MEC and JWT. Preceding his consulting experience Sarni was president and partner of La Comunidad BA, general account director of Del Campo Saatchi & Saatchi and BBDO Argentina. During his four years in Mexico he worked as VP client service at BBDO and Grey Mexico.