Production company Fela has expanded its relationship with director Jackson Tisi. Upon its launch earlier this year, Fela handled music video representation for Tisi. That representation has now grown in the U.S. to encompass commercials and branded content as well. Tisi has collaborated with brands including Facebook, Cadillac, Mastercard, Spotify, Uber, Pabst Blue Ribbon, Remy Martin and LG, and partnered on music videos and branded content with a mixture of influential artists and emerging talent, including Leon Bridges, J Balvin, Lily Aldridge, PinkSweat$, 6LACK, Meek Mill and RZA (of the Wu-Tang Clan). Tisi had previously been repped in the ad arena by production house Los York.
Tisi’s directorial style blends fluid motion, striking color and music to deliver authentic stories, built on a visual aesthetic that reflects his early filmmaking experience capturing documentary-style action sports videos in rural Wyoming. His breakout film Hummingbirds in the Trenches, a spoken word visual narrative featuring poet Kondwani Fidel, earned Tisi acclaim and helped fast-track his career to early success while still a student at NYU. His recent short film Leon immersed audiences first-hand into the challenges of mental health, earning a Gold Screen Young Director Award in 2020 along with a coveted spot that same year in The One Club’s Young Guns 18th class.
“Jackson is a highly sought-after filmmaker who has already reached incredible achievements at the age of 25. He injects a unique level of innovation, precision and flavor into his creative work, and we can’t wait to see what’s next,” stated Dean Rosen, chief operating officer, Fela.
Tisi cited the “amazing team” at his new roost, sharing that “the opportunity to collaborate with this talented group of individuals really drew me in. I’m very much looking forward to this next chapter and our incredible journey together.”
SCHROM x Yacht Club and Be Electric Studios Launch Electric XR for Virtual Production
SCHROM x Yacht Club, a full-service live-action, tabletop, and postproduction company, has teamed with Be Electric Studios, a soundstage, equipment rental, and virtual production company, to launch Electric XR, a virtual production collective.
Industry veteran Thomas Rossano will lead the new venture, which provides advanced virtual production solutions across multiple facilities. He brings over 25 years of experience in live-action, tabletop, postproduction and talent curation to enhance Electric XR’s offerings as a resource for brands and agencies, as well as other production companies in need of virtual production solutions. Additionally Rossano continues to serve as EP at XR New York (XR-NY), a role he’s held since December 2022. SCHROM x Yacht Club originally established XR-NY to help provide XR services for third-party rentals. While XR-NY will continue to function independently for SCHROM X Yacht Club, it now operates under the Electric XR umbrella.
Rossano’s expertise spans producing live-action commercials, branded content, interactive and experiential content. In addition to leading Electric XR, he holds responsibilities at SCHROM x Yacht Club which include driving business development, collaborating with sales reps and expanding the company’s creative talent network. Rossano’s career includes serving as an exec producer at Hungry Man for about 11 years, right from that company’s inception. He then went on to become a partner at Station Film where he also had a lengthy tenure. Later he was a partner at PRISM. Then after the pandemic hit, he became a freelance EP for nearly two years, looking into opportunities in virtual production, which led him to XR NY and now Electric XR. Over the years, he has produced high-profile... Read More