Translation has handpicked creative director Federico “Fede” Garcia to bolster its international roster of creatives. He joins the independent NYC agency following a four-year tenure at Ogilvy & Mather’s Tokyo shop.
“I’m a big believer in global thinking, and as an agency we actively seek out individuals who understand global trends,” noted Translation chief creative officer John Norman. “More than just a great writer, Fede is a powerful, strategic thinker with a sophisticated understanding of visual storytelling and contemporary culture.”
During his time at Ogilvy Tokyo, Garcia oversaw the creative development of celebrated campaigns for many of the agency’s biggest accounts, including Coca-Cola, American Express, IBM, and Citizen. He also demonstrated a gift for unleashing innovative and deeply impactful cause marketing within the local market. His daring “Sleeping Drunks Billboards” used real photos of people passed out in the streets of Tokyo to earn plaudits from the D&ADs, LIAs, and One Show. His “Condomania” campaign promoted condom usage with striking print ads of naked couples intertwined in vacuum-sealed plastic bags. The print campaign claimed major prizes from Spikes Asia and the Cannes Lions International Festival of Creativity.
Garcia originally transferred to Ogilvy Tokyo from the agency’s office in his home-country of Argentina, where he served as a sr. copywriter and creative director for brands like Coca-Cola Co., Mondelez, Kraft Foods, and Kimberly-Clark. Prior to that, he spent two years as a sr. copywriter at JWT Buenos Aires.
“Throughout my life, I’ve always been driven by one simple thought: keep learning,” said Garcia. “I truly believe that no matter where you are in your career, the only way to keep growing is to find the right people to learn from. And honestly, I could not think of anyone better to learn from than John Norman.”
“Heretic” and “Maria” Set As Red Carpet Premieres At AFI Fest
The American Film Institute (AFI) has announced that Heretic, the psychological thriller starring Hugh Grant, and Maria, based on the life of opera singer Maria Callas starring Angelina Jolie, will round out the Red Carpet Premieres section at this year’s AFI Fest. The Heretic Gala Screening will take place on Thursday, October 24, and the Maria Gala Screening will be held on Saturday, October 26. The complete Red Carpet Premieres section includes the world premieres of Music By John Williams, Robert Zemeckis’ Here, Wallace & Gromit: Vengeance Most Fowl and Clint Eastwood’s Juror #2. All Red Carpet Premieres will take place at the historic TCL Chinese Theatre. The full lineup for AFI Fest 2024 will be unveiled on October 1.
“At the heart of AFI Fest is an unwavering dedication to celebrating the best in global cinema--together,” said Bob Gazzale, AFI president and CEO. “We look forward to uniting artists and audiences once again to be inspired by the art form in a powerful sense of community.”
Heretic follows two young missionaries (Sophie Thatcher and Chloe East) who are forced to prove their faith when they knock on the wrong door and are greeted by a diabolical Mr. Reed (portrayed by Grant), becoming ensnared in his deadly game of cat-and-mouse. The film is directed by Scott Beck and Bryan Woods and produced by Stacey Sher, Beck, Woods, Julia Glausi and Jeanette Volturno. The film will be released nationwide by A24 on November 8.
Directed by Pablo Larraín, Maria presents a tumultuous and beautiful depiction of one of the world’s most renowned artists and reimagines the legendary soprano in her final days in Paris, as Callas (Jolie)... Read More