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    Federico Fanti named chief creative officer at FP7McCann MENAT

    By SHOOTUpdated:No Comments867 Views
    BEIRUT --

    Federico Fanti has joined FP7McCann MENAT as chief creative officer. He will report to FP7McCann MENAT CEO Tarek Miknas and be the creative voice of the agency. 

    Fanti, who started his career at McCann Milan, brings more than 20 years of cross-market experience to the role, and joins FP7McCann from BBDO Guerrero in the Philippines. 

    At BBDO Guerrero, Fanti was responsible for the creative output across all the agency’s brands including Johnson & Johnson, PepsiCo, MARS and Red Ribbon. 

    Prior to BBDO Guerrero, Fanti led Y&R Moscow for 5 years and was behind the agency winning their first ever Cannes Lion in 2013 (winning a total of 10 Lions in five years); again, transforming the agency to become the most awarded in Russia. 

    Miknas, CEO of FP7McCann MENAT, said, “We looked far and wide and took all the time we needed to get the right person for the job. Beyond Federico’s impressive work and list of 100+ accolades across industry shows like the Cannes Lions, Epica, D&AD, LIA, Clio, Eurobest, The One Show and Spikes, it was a combination of his ability to transform two agencies into creative stardom, his ambition and his attitude that were the driving forces for me to welcome him into our family.”

    Fanti commented, “I’ve always been profoundly fascinated by the charm of this region. This portion of the world is full of contrasts and interesting cultural shades that makes the Middle East a very compelling place to live in. It’s a great honor to be a part of the FP7Mccann family. The creative ambition, the drive for excellence and the human emanation here are the key reasons that validated my decision to move to the agency and to the region. The other fundamental perk at FP7McCann is the goal to create work that has a positive impact on our world. I have always believed that today, more than ever, advertisers have the moral obligation to help our society with our work because ultimately our job is not only about creating ads to sell, but also creating ads to serve. Whether it’s diversity and inclusion, corporate social responsibility or any other social issue, consumers want to know where we stand, and more importantly, what we are doing about it. For all the above reasons, I truly believe I am in the right place in the right time.”

    Outside of the office, Fanti is a keen photographer. He is also passionate about inspiring and nurturing young talent. He was a Professor in Design and Art Direction, both in Moscow and in Milan, and looks to give back to the local industry by doing something similar in our region.

    Tags:Federico FantiFP7 McCann MENATTarek Miknas



    Is “Glicked” The New “Barbenheimer”? “Wicked” and “Gladiator II” Hit Theater Screens

    Thursday, November 21, 2024

    "Barbenheimer" was a phenomenon impossible to manufacture. But, more than a year later, that hasn't stopped people from trying to make "Glicked" — or even "Babyratu" — happen.

    The counterprogramming of "Barbie" and "Oppenheimer" in July 2023 hit a nerve culturally and had the receipts to back it up. Unlike so many things that begin as memes, it transcended its online beginnings. Instead of an either-or, the two movies ultimately complemented and boosted one another at the box office.

    And ever since, moviegoers, marketers and meme makers have been trying to recreate that moment, searching the movie release schedule for odd mashups and sending candidates off into the social media void. Most attempts have fizzled (sorry, "Saw Patrol" ).

    This weekend is perhaps the closest approximation yet as the Broadway musical adaptation "Wicked" opens Friday against the chest-thumping sword-and-sandals epic "Gladiator II." Two big studio releases (Universal and Paramount), with one-name titles, opposite tones and aesthetics and big blockbuster energy — it was already halfway there before the name game began: "Wickiator," "Wadiator," "Gladwick" and even the eyebrow raising "Gladicked" have all been suggested.

    "'Glicked' rolls off the tongue a little bit more," actor Fred Hechinger said at the New York screening of "Gladiator II" this week. "I think we should all band around 'Glicked.' It gets too confusing if you have four or five different names for it."

    As with "Barbenheimer," as reductive as it might seem, "Glicked" also has the male/female divide that make the fan art extra silly. One is pink and bright and awash in sparkles, tulle, Broadway bangers and brand tie-ins; The other is all sweat and sand, blood and bulging... Read More

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