1) Creatively ideas will continue to move from the traditional to emerging platforms across all media. Ideas that tell stories across all of these platforms will be the big winners. The center of gravity of these ideas will change but the ones that engage across film and social, experiential, PR, branded entertainment and new emerging platforms will be the ones we all remember.
2) Looking for big brands to play bigger roles in society. To be fearless as we continue to pursue creative platforms that can stretch to hold content that can educate, entertain and engage. As we pitch new business and expand relationships with existing clients we have a pretty high bar when it comes to what we feel will move both our clients brands and our own brand forward. With regard to agency culture we want to change the way we each think about, connect with and represent those different from ourselves.
3) You never know when or where that next game changing client or idea will appear. Never write off the little things. Chase down and every opportunity but remember to stay honest and true to what you believe in deciding what to pursue. Once you’ve decided to engage, jump in head first and don’t look back.
4) Meditation! I’m 15 days in and feeling great. (I’m also really bad at keeping resolutions.)
