1) I think the business will continue to be extremely competitive. This makes it very important to do the best creative work possible, and to maintain great relationships with your clients. We value every opportunity to create new relationships, and to make sure we are having fun doing it. We never lose sight of the fact that it goes beyond just exercising our own creativity; we’re helping a client launch a successful campaign.
2) I know this is redundant, but the business is still very competitive, so it’s more important than ever to do the best work possible, and to have solid relationships with clients. We just finished shooting a really nice project that Pam Thomas directed for UC Health. We were introduced to a new agency through an agency producer who is a very good friend of ours. So that’s a perfect example of a strong prior relationship introducing us to a new agency with an incredibly strong piece of creative. Lizzie and I both feel that our favorite part of this business is the people we get to work with, so we really appreciate the chance to make more connections.
3) We made a documentary last year that we are so proud of and that will be in several film festivals this year (should we say this since we don’t know for sure yet?). It was so much fun because everyone at Community got to participate in telling a powerful story, while also meeting new crew and learning how to be more resourceful. This is one of several “outside the box” productions we had a chance to do last year, and we’ve learned that making good content, no matter what form, is the future. Most projects we do now have so many various pieces to them beyond just the traditional TV commercial, and it’s really exciting. Being able to do all kinds of filmmaking and productions opens us up to more business opportunities for sure.
4) Umm, lose some weight hopefully. Oh, and to be more politically active, because…yeah…
