Register

    “Fearless Girl” Wins Best In Show At The One Show; BBDO NY Named Agency of the Year

    By SHOOTUpdated:No Comments4646 Views
    State Street Global Advisors' "Fearless Girl" from McCann NY
    NEW YORK --

    The One Show Best in Show honors, recognizing the single most outstanding work from among the 19,823 entries received this year from 73 countries, was awarded to McCann New York for ”Fearless Girl” on behalf of State Street Global Advisors.  The work won nine Gold Pencils this year over two nights (May 10 & 12) of award ceremonies.

    This year’s top global honors, based upon cumulative One Show Pencils and Merits won across all disciplines, were:

    • Agency of the Year: BBDO New York
    • Network of the Year: BBDO Worldwide
    • Holding Company of the Year: Omnicom Group
    • Independent Agency of the Year: Droga5 
    • Production Company of the Year: The Mill
    • Client of the Year: Burger King

    There were two winners this year of the coveted One Show Penta Pencil, awarded to the agency and brand who together have created stellar creative work for the last five years.  One Penta Pencil was awarded to BBDO New York, AMV BBDO, London, Clemenger BBDO, Melbourne and Impact BBDO, Dubai with client Mars Chocolate North America-Snickers, and the other one went to DAVID, Miami and Buenos Aires, with client Burger King.

    • Best of Discipline winners at The One Show were:
    • Branded Entertainment: MRM//McCann, Madrid “Beyond Money” for Banco Santander
    • Cross-Platform: DAVID, Miami “Google Home of The Whopper” for Burger King
    • Design: Wieden+Kennedy Amsterdam with New Amsterdam and Mindshare, all Amsterdam, “The Lioness Crest” for Nike
    • Direct Marketing: McCann New York with Visbal Sculpture, Inc., Lewes, Delaware and Traction Creative, New York “Fearless Girl” for State Street Global Advisors
    • Film: Saatchi & Saatchi, New York “It’s a Tide Ad” for Procter & Gamble – Tide
    • Health, Wellness & Pharma: McCann Worldgroup India, Mumbai with McCann Health, Delhi, both India, and McCann Health Global, Washington, DC, “Immunity Charm” for Ministry of Public Health, Afghanistan
    • Intellectual Property: Colenso BBDO, Auckland, New Zealand “Pedigree Selfie STIX Clip” for Mars
    • Interactive: Ogilvy & Mather Polska, Warsaw “To The Last Tree Standing” for Greenpeace Poland
    • Mobile: Colenso BBDO, Auckland “Pedigree Selfie STIX” for Mars 
    • Moving Image Craft: MPC, London and Los Angeles with MJZ, Los Angeles and Leo Burnett, Chicago “Samsung, Ostrich” for Samsung
    • Print & Outdoor: DAVID, Miami “Burning Stores” for Burger King 
    • Public Relations:  Clemenger BBDO, Melbourne, Australia “Give Registry” for Myer
    • Radio: Fitzco//McCann, Atlanta with Casanova//McCann, New York “Share a Coke 1,000 Name Celebration” for Coca-Cola
    • Responsive Environments: TBWAHakuhodo Inc. with Tohokushinsha Film Corporation, both Tokyo, “Green Light Run” for adidas Japan
    • Social Influencer Marketing: R/GA, New York “Ask For A Raise” for The Muse, Ladies Get Paid, PayScale, Reply.ai
    • Social Media: AMV BBDO with LADbible, both London, “Trash Isles” for LADbible and Plastic Ocean 
    • UX/UI: Droga5, New York with PHD, New York and Resn, Wellington “Did You Mean MailChimp?” for MailChimp

    “Creative thinking sets our industry apart and transforms brands,” said Kevin Swanepoel, CEO, The One Club for Creativity.  “It’s exciting to see consumer brands like Coke, Burger King, Mars, MailChimp and Tide having the courage and conviction to embrace the highest levels of creativity, as shown by their extraordinary Best of Discipline work this year.”

    For both nights of the 45th annual One Show, a total of 596 Pencils—212 Gold, 163 Silver and 219 Bronze—and 1,047 Merits were awarded for work from 40 countries. 

    A complete list of all Pencil and Merit winners for the first night of The One Show can be viewed here.      

    A complete list of Pencil and Merit winners for the second night of The One Show can be viewed here.      

    Category:News
    Tags:BBDO New YorkFearless GirlOne Show



    Is “Glicked” The New “Barbenheimer”? “Wicked” and “Gladiator II” Hit Theater Screens

    Thursday, November 21, 2024

    "Barbenheimer" was a phenomenon impossible to manufacture. But, more than a year later, that hasn't stopped people from trying to make "Glicked" — or even "Babyratu" — happen.

    The counterprogramming of "Barbie" and "Oppenheimer" in July 2023 hit a nerve culturally and had the receipts to back it up. Unlike so many things that begin as memes, it transcended its online beginnings. Instead of an either-or, the two movies ultimately complemented and boosted one another at the box office.

    And ever since, moviegoers, marketers and meme makers have been trying to recreate that moment, searching the movie release schedule for odd mashups and sending candidates off into the social media void. Most attempts have fizzled (sorry, "Saw Patrol" ).

    This weekend is perhaps the closest approximation yet as the Broadway musical adaptation "Wicked" opens Friday against the chest-thumping sword-and-sandals epic "Gladiator II." Two big studio releases (Universal and Paramount), with one-name titles, opposite tones and aesthetics and big blockbuster energy — it was already halfway there before the name game began: "Wickiator," "Wadiator," "Gladwick" and even the eyebrow raising "Gladicked" have all been suggested.

    "'Glicked' rolls off the tongue a little bit more," actor Fred Hechinger said at the New York screening of "Gladiator II" this week. "I think we should all band around 'Glicked.' It gets too confusing if you have four or five different names for it."

    As with "Barbenheimer," as reductive as it might seem, "Glicked" also has the male/female divide that make the fan art extra silly. One is pink and bright and awash in sparkles, tulle, Broadway bangers and brand tie-ins; The other is all sweat and sand, blood and bulging... Read More

    MySHOOT Profiles


    Add A Comment