FCB New York topped The One Show 2023 with 11 Gold Pencils, it was announced in advance of tomorrow night’s special 50th anniversary awards ceremony at Hammerstein Ballroom during Creative Week in New York, where Best of Show, Best of Discipline, special awards, and “of the Year” honors will be unveiled.
FCB New York was awarded 10 One Show Gold Pencils for “McEnroe vs McEnroe” on behalf of AB InBev/Michelob ULTRA–three in Branded Entertainment, two each in Creative Use of Data and Interactive, Online & Mobile, and one each in Experiential & Immersive, Integrated, and Out of Home. “McEnroe vs McEnroe” was the piece of work to win the most Golds this year.
FCB New York also won a Gold working with Wave Studios for Spotify Advertising’s “A Song For Every CMO–Mastercard” in Radio & Audio. Overall, the agency received 11 Gold Pencils, seven Silver, five Bronze, and 24 Merits.
BBDO Canada Toronto, all working with TA2 Sound & Music Toronto, picked up nine Gold Pencils for Muskrat Magazine’s “Missing Matoaka”–two each in Branded Entertainment and Experiential & Immersive, and one each in Cultural Driver, Interactive & Mobile Craft, Music & Sound Craft, Public Relations, and Radio & Audio. The work also won two Silver Pencils, three Bronze, and two Merits in the ADC Awards.
BETC Paris was awarded eight Gold Pencils. Three of the Golds were for Women in Games’ “Gender Swap” (one each in Branded Entertainment, Direct Marketing, and Public Relations), two each were for Canal+’s “The Secret of Wakany” (with Gum Paris and Partizan Paris, both in Film & Video) and Duolingo’s “The Tattoo Duo Over” (with Voir Pictures Paris, both in Social Media), and one was for Lacoste’s “Unexpected Encounters” in Out of Home.
Virtue Copenhagen received seven Gold Pencils, all for “Backup Ukraine” on behalf of Polycam, Unesco and Blue Shield. Three of the Golds were in Interactive & Mobile Craft, two in Public Relations, and one each in Creative Use of Data and Direct Marketing.
Tied with six One Show Golds Pencils each were Area 23 New York, Ogilvy Group Thailand Bangkok, and We Believers New York. Five Golds each went to adam&eveDDB London, Apple London, Duolingo Pittsburgh, Rethink in Toronto, Montréal and Vancouver, and VMLY&R New York.
The showcase of all One Show 2023 Pencil winners can be viewed here, and the online listing of all winners can be viewed here.
A total of 20,166 pieces from 69 countries and regions were entered in The One Show 2023. Agencies, studios, brands, production companies and designers in 54 countries and regions were awarded 210 Gold Pencils, 200 Silver, 238 Bronze, and 1,172 Merits.
The One Show 2023 Global Creative Rankings will be announced on May 24, 2023.
