FCB New York topped the list of winners from 50 countries in The One Show 2024, taking home 14 Gold Pencils.
Announcement of Pencil and Merit winners was made in advance of tomorrow night’s (5/17) conclusion of Creative Week 2024 at The One Show 2024 gala awards ceremony at Cipriani Wall Street in New York, where Best of Show, Best of Discipline, special awards, and “of the Year” honors will be unveiled.
Thirteen of FCB New York’s Gold Pencil wins were for “Dreamcaster” on behalf of AB InBev, Michelob ULTRA, working with 456 Studios New York, making it the entry with the most Golds this year. Three Golds each were in Experiential & Immersive and Radio & Audio-First, two in Interactive & Mobile Craft, and one each in Branded Entertainment, Creative Use of Technology, Integrated/Omnichannel, Moving Image Craft & Production, and Music & Sound Craft.
TBWA\Media Arts Lab Los Angeles picked up 11 Gold Pencils, with seven coming for Apple’s “Fuzzy Feelings,” including two each in Branded Entertainment and Design.
Marcel Paris was awarded 10 Golds working with Les Artisans du Film Paris and Prodigious Paris for “WoMen’s Football” on behalf of Orange. They include three in Film & Video, and two in Branded Entertainment.
With eight One Show 2024 Gold Pencil wins was Ogilvy PR New York, all for “Michael CeraVe” on behalf of CeraVe. Two each were in Direct Marketing and Social Media, and one each in Branded Entertainment, Health & Wellness, Integrated/Omnichannel, and Public Relations.
Rethink Toronto also won eight Golds, including four for Kraft Heinz’s “Heinz Ketchup Fraud” (two in Print & Promotional, one each in Direct Marketing and Out of Home), and three for “Coors Lights Out” on behalf of Coors Light, one each in Out of Home, Print & Promotional, and Social Media.
Seven Gold Pencils–including three in Design–were awarded to McCann New York, all for Microsoft’s “ADLaM”.
Also winning seven Golds was Wieden+Kennedy Portland, all for DoorDash’s “DoorDash-All-The-Ads.” Five of the Golds were with Superette San Francisco, Lord Danger Los Angeles and Modern Logic Los Angeles (two each in Film & Video and Integrated / Omnichannel, one in Direct Marketing), and two were with Superette San Francisco, the creative studio at DoorDash, both in Social Media.
The showcase of all One Show 2024 Pencil winners can be viewed here.
A total of 20,038 pieces from 65 countries were entered in The One Show 2024. Agencies, studios, brands, production companies and designers in 50 countries were awarded 184 Gold Pencils, 206 Silver, 280 Bronze, and 1,120 Merits.
The One Show 2024 Global Creative Rankings will be announced on May 24.
SCHROM x Yacht Club and Be Electric Studios Launch Electric XR for Virtual Production
SCHROM x Yacht Club, a full-service live-action, tabletop, and postproduction company, has teamed with Be Electric Studios, a soundstage, equipment rental, and virtual production company, to launch Electric XR, a virtual production collective.
Industry veteran Thomas Rossano will lead the new venture, which provides advanced virtual production solutions across multiple facilities. He brings over 25 years of experience in live-action, tabletop, postproduction and talent curation to enhance Electric XR’s offerings as a resource for brands and agencies, as well as other production companies in need of virtual production solutions. Additionally Rossano continues to serve as EP at XR New York (XR-NY), a role he’s held since December 2022. SCHROM x Yacht Club originally established XR-NY to help provide XR services for third-party rentals. While XR-NY will continue to function independently for SCHROM X Yacht Club, it now operates under the Electric XR umbrella.
Rossano’s expertise spans producing live-action commercials, branded content, interactive and experiential content. In addition to leading Electric XR, he holds responsibilities at SCHROM x Yacht Club which include driving business development, collaborating with sales reps and expanding the company’s creative talent network. Rossano’s career includes serving as an exec producer at Hungry Man for about 11 years, right from that company’s inception. He then went on to become a partner at Station Film where he also had a lengthy tenure. Later he was a partner at PRISM. Then after the pandemic hit, he became a freelance EP for nearly two years, looking into opportunities in virtual production, which led him to XR NY and now Electric XR. Over the years, he has produced high-profile... Read More