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    FCB New York Tops The One Show With 47 Finalists

    By SHOOTUpdated:No Comments1323 Views

    Followed by Ogilvy UK, which scores 38

    NEW YORK --

    The One Club for Creativity has unveiled the entries from 50 countries and regions on the 2023 finalists list for The One Show, now celebrating its 50th year.

    All finalists, selected by this year’s jury, will win either a Gold, Silver, Bronze Pencil or Merit, to be announced on May 18 during Creative Week in New York.  

    FCB New York leads the world with 47 finalists entries. They include 24 for “McEnroe vs McEnroe” on behalf of ABInBev Michelob ULTRA, which was the work with the most finalists selections.  The agency also landed 13 for the “A Song For Every CMO” series for Spotify Advertising, and six for ABInBev Budweiser’s “The Billboard Is Yours To Take”.

    Ogilvy UK London secured 38 One Show 2023 finalists, including 17 for Relate’s “The Hornicultural Society,” and 15 for Dove’s “Toxic Influence”.

    Dubai-based ‿ and us has 30 entries on the finalists list, including 16 for Anghami’s “Sole Music,” and eight for “The Undeniable Street View” on behalf of United24, Nova Ukraine, Voices of Children and Boctok SOS.

    Also with 31 One Show finalists is Area 23 New York, including 12 for Horizon Therapeutics’ “Eyedar,” and eight for “The Unwearable Collection” on behalf of Boehringer Ingelheim.

    Rounding out the top five finalists is TBWAParis Boulogne-Billancourt with 29, including 11 for “Colors of Love” on behalf of SOS Homophobie and Pantone, and five each for Entourage’s “Homeless in the Metaverse” and Winamax’s “The Ball of Yarn”.

    Other leading finalists are Rethink in Toronto, Montréal and Vancouver with 26, Serviceplan Germany Munich with 23, BETC Paris with 22, DDB Chicago and Droga5 New York with 19 each, and Apple Cupertino and We Believers New York with 18 each.

    Of special note this year is 14 One Show 2023 finalists from Ukraine.  ANGRY Agency Kyiv, working with Denol web studio Kyiv and Forma Production Agency Kyiv, has six finalists, all for “Christmas Not War” on behalf of Concrete by Kovalska.  Other finalists are Saatchi & Saatchi Ukraine Kyiv and Banda Kyiv with three each, and one for ISD Group Kyiv.

    In addition, VIRTUE Copenhagen has 15 finalists for its “Backup Ukraine” work on behalf of Blue Shield, Polycam and Unesco Denmark.

    A total of 1,826 entries from 47 countries and regions are finalists this year. The top five countries are the US with 633, UK with 215, Canada with 160, Brazil with 140, and France with 129.

    The complete searchable list of finalists for The One Show 2023 is available here.

    Best of Show, Best of Discipline, other special awards, and “of the Year” honors will be announced on stage at The One Show 50th anniversary ceremony and celebration on May 19, 2023 at Hammerstein Ballroom in New York.  

     

    Category:News
    Tags:FCB New YorkOgilvy UK LondonThe One Club for CreativityThe One Show



    Is “Glicked” The New “Barbenheimer”? “Wicked” and “Gladiator II” Hit Theater Screens

    Thursday, November 21, 2024

    "Barbenheimer" was a phenomenon impossible to manufacture. But, more than a year later, that hasn't stopped people from trying to make "Glicked" — or even "Babyratu" — happen.

    The counterprogramming of "Barbie" and "Oppenheimer" in July 2023 hit a nerve culturally and had the receipts to back it up. Unlike so many things that begin as memes, it transcended its online beginnings. Instead of an either-or, the two movies ultimately complemented and boosted one another at the box office.

    And ever since, moviegoers, marketers and meme makers have been trying to recreate that moment, searching the movie release schedule for odd mashups and sending candidates off into the social media void. Most attempts have fizzled (sorry, "Saw Patrol" ).

    This weekend is perhaps the closest approximation yet as the Broadway musical adaptation "Wicked" opens Friday against the chest-thumping sword-and-sandals epic "Gladiator II." Two big studio releases (Universal and Paramount), with one-name titles, opposite tones and aesthetics and big blockbuster energy — it was already halfway there before the name game began: "Wickiator," "Wadiator," "Gladwick" and even the eyebrow raising "Gladicked" have all been suggested.

    "'Glicked' rolls off the tongue a little bit more," actor Fred Hechinger said at the New York screening of "Gladiator II" this week. "I think we should all band around 'Glicked.' It gets too confusing if you have four or five different names for it."

    As with "Barbenheimer," as reductive as it might seem, "Glicked" also has the male/female divide that make the fan art extra silly. One is pink and bright and awash in sparkles, tulle, Broadway bangers and brand tie-ins; The other is all sweat and sand, blood and bulging... Read More

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