Susan Credle, global chief creative officer of FCB, has been named chairperson of the 2017 AMP Awards for Music + Sound. Credle will help lead the AMP Awards’ new Curatorial Committee, which will be tasked with ensuring that all finalists meet the criteria for their respective categories. The Curatorial Committee also selects the competition’s prestigious Best in Show winner. The AMP Awards competition is sponsored by the Association of Music Producers.
“Music is manipulative. It can bring tears to your eyes. Make your heart pound. Terrify you. Music is the emotional igniter of ideas,” said Credle. “As Chair of the AMP Awards, I’m grateful to have the opportunity to reflect on the impact music has on our industry.”
Credle was the unanimous choice of the AMP Awards Board of Governors, an honorary group made up of past AMP Awards chairs, to serve as 2017 chair. “They recognized her role as a visionary creative leader who’s always been passionate about the power of music and sound in advertising and highly respectful towards the companies and individuals who work in the craft,” said Jason Menkes, president of AMP, who is also partner and EP at COPILOT Music + Sound in New York. “We’re honored that someone of Susan’s stature has agreed to serve in this role as we mark the AMP Awards’ fifth anniversary, and we’re excited about the insight and experience she’s going to bring to our judging process.”
Credle was named to her current post at FCB in June of 2015. Prior to that she was chief creative officer at Leo Burnett in Chicago, a post she accepted in 2009 after having spent over two decades at BBDO in New York. Among the work she’s been responsible for are Allstate’s “Mayhem” campaign while at Burnett and the iconic M&M’s anthropomorphic “human” spots while at BBDO. A graduate of the University of North Carolina, she recalls being drawn to the ad industry after watching director Ridley Scott’s legendary “Share the Fantasy” spot for Chanel. Parallels are often drawn between the fictional Peggy Olson from “Mad Men” and Credle’s career arc, as she started out as an intern at BBDO and moved up the ranks to become EVP, executive creative director.
An important voice representing gender diversity in advertising, Credle has received numerous industry accolades, including the Chicago Advertising Federation’s Chicago Ad Woman of the Year in 2013, and Business Insider’s Most Creative Women in Advertising lists and induction into the AAF’s Hall of Achievement.
The AMP Awards – which includes the annual AMP Hall of Fame induction ceremony –brings together professionals from the music, advertising, marketing and entertainment worlds to celebrate the best of the best. Prior inductees into AMP’s Hall of Fame have included Volkswagen, Coca- Cola, McDonald’s, Budweiser, Nike, Chevrolet and Pepsi.
The AMP Awards Call for Entries closes on Feb. 24, 2017. To upload entries, click here to access the AMP Awards portal. The awards presentation will be held on Tuesday, May 23, at the Diamond Horseshoe at the Paramount Hotel in the Theatre District.
The AMP Awards are the only U.S.-based, not-for-profit competition in advertising and branding dedicated to honoring achievements in music and sound in all media. This year’s awards also marks the 20th Anniversary of the founding of its sponsoring organization, the Association of Music Producers, which was founded in 1997 to promote the work of advertising’s music and sound companies and audio mixing and recording facilities.
Oscar and Emmy-Winning Composer Kris Bowers Joins Barking Owl For Advertising, Branded Content
Music, audio post and sonic branding house Barking Owl has taken on exclusive representation of Oscar and Emmy-winning composer Kris Bowers for advertising and branded content.
Bowers’ recent film scores include The Wild Robot and Bob Marley: One Love, alongside acclaimed past works such as The Color Purple (2023), King Richard and Green Book. His contributions to television are equally impressive, with scores for hit series like Bridgerton, When They See Us, Dear White People, and his Daytime Emmy Award-winning score for The Snowy Day.
In addition to his work as a composer, Bowers is a visionary director. He recently took home the Academy Award for Best Documentary Short Subject for his directorial work on The Last Repair Shop. The emotionally touching short film spotlights four of the people responsible for repairing the musical instruments used by students in the Los Angeles Unified School District (LAUSD). The Last Repair Shop reflects the positive influence that musical instruments have on the youngsters who play them, and the adults in the LAUSD free repair service who keep them working and in tune.
Barking Owl CEO Kirkland Alexander Lynch said of Bowers, “His artistry, diversity of style and depth of storytelling bring an unparalleled edge to the work we create for global brands. His presence on our roster reflects our continued commitment to pushing the boundaries of sound and music in advertising.”
Johanna Cranitch, creative director, Barking Owl, added, “Kris first caught my attention when he released his record ‘Heroes + Misfits’ where he fused together his jazz sensibility with a deeply ingrained aptitude for melody, so beautifully.... Read More