Matt Antonello and Noel Fenn have joined the Toronto office of FCB Canada as group creative directors. The moves reflect a growth spurt at FCB that included a number of client wins (most recently Ontario Tourism), the expansion of the creative department and the promotion of Nancy Crimi-Lamanna and Jeff Hilts to chief creative officers late last summer.
“With our move into the CCO role, we wanted to put into place a creative structure that keeps us focused on elevating our creative product on a day-to-day basis,” said Crimi-Lamanna. “In January, we promoted Jeremiah McNama and Andrew MacPhee to group creative directors and with the addition of Matt and Noel, we’ve rounded out a senior creative leadership team that will help us continue to build on our momentum.”
Antonello got his start as a writer and was most recently creative director with Saatchi & Saatchi. During his time there, The Gay Sweater Project earned a shelf-full of creative hardware including The Impact Award at the D&AD awards. Earlier in his career at DDB, he won two Cannes Lions for Cialis “Mustang” and Best of the Best at the CMAs for Subaru “Carwash.”
Fenn got his start as a designer and art director and was most recently at Zulu Alpha Kilo as associate creative director. Like Antonello, Fenn has a long list of international and domestic awards on his resume. At Zulu Alpha Kilo he worked on Cineplex’s much loved “Lily and the Snowman” and 1903 | A Harley-Davidson Café. Earlier in his career he earned One Show, Effie and Clio acclaim for his work on IKEA’s Human Coupons.
The Many Hires Jeremiah Wassom As Group Creative Director
Independent agency The Many has added Jeremiah Wassom as group creative director.
Wassom most recently worked a decade at Deutsch LA where, as SVP/creative director, he led the Taco Bell account and won new business for the agency. His agency past also includes AKQA and TBWAChiatDay. His creative work has touched the QSR, video games, automotive, fashion, and culture brand sectors. He also served eight years with the United States Marine Corps.
“Throughout his career, Jeremiah has helmed work that has not only made me personally jealous but has consistently pushed brands to show up in memorable and innovative ways,” said Josh Paialii, head of creative at The Many. “One look at his body of work and you will see his passion for storytelling and craft has raised the bar for entire categories, driving participation with many brands’ most loyal fans. Beyond being a world-class creative director and maker, Wassom is a proven team player and strategic thought leader. He’ll be a great addition to the leadership team at The Many working across all accounts. His role will be immediately felt as he guides and supports each of the creative leads in the department.”
A 20-year creative with agency, brand, and freelance experience, Wassom has forged a creative approach which focuses on crafting engaging connections rather than simply make ads. He sees the need for advertising to mean more, not simply do more.
The Many believes that true business growth is made possible by harnessing the power of participation and partners with brands to forge deeper connections with consumers, cultivate trust and loyalty, and maximize marketing spend and execution. The agency is built around a flexible model that offers a suite of capabilities, including... Read More