Farmers Insurance has tabbed Leesa Eichberger, an experienced and award-winning marketer, to lead its Brand and Sponsorships unit. She will begin in her new role on January 4, 2016.
Eichberger will be part of the insurer’s marketing leadership team and will oversee the continued development of the insurer’s brand, while providing leadership and strategic insight over its sponsorship investments.
“Leesa brings a breadth of marketing knowledge, agency management and brand building experience to the role,” said Mike Linton, chief marketing officer for Farmers Insurance.
Most recently, Eichberger was chief marketing officer, North America for Jenny Craig International, where she led a strategic overhaul of the organization’s marketing efforts. She also previously served as VP of marketing for Vonage. Prior to these corporate roles, Eichberger held positions with ad agencies Ogilvy & Mather and Poppe Tyson.
A Los Angeles native, Eichberger holds a Bachelor of Arts degree in English from UCLA where she graduated Cum Laude. She is a Cannes Gold Lion winner who participated in the Management Development Program at USC’s Marshall School of Business. Eichberger is a board member of the California Avocado Commission and sits on the board of advisors of Women for Tri.
Review: Writer-Directors Scott Beck and Bryan Wood’s “Heretic”
"Heretic" opens with an unusual table setter: Two young missionaries from The Church of Jesus Christ of Latter-day Saints are discussing condoms and why some are labeled as large even though they're all pretty much a standard size. "What else do we believe because of marketing?" one asks the other.
That line will echo through the movie, a stimulating discussion of religion that emerges from a horror movie wrapper. Despite a second-half slide and feeling unbalanced, this is the rare movie that combines lots of squirting blood and elevated discussion of the ancient Egyptian god Horus.
Our two church members — played fiercely by Sophie Thatcher and Chloe East — are wandering around trying to covert souls when they knock on the door of a sweet-looking cottage. Its owner, Mr. Reed, offers a hearty "Good afternoon!" He welcomes them in, brings them drinks and promises a blueberry pie. He's also interested in learning more about the church. So far, so good.
Mr. Reed is, of course, if you've seen the poster, the baddie and he's played by Hugh Grant, who doesn't go the snarling, dead-eyed Hannibal Lecter route in "Heretic." Grant is the slightly bumbling, bashful and self-mocking character we fell in love with in "Four Weddings and a Funeral," but with a smear of menace. He gradually reveals that he actually knows quite a bit about the Mormon religion — and all religions.
"It's good to be religious," he says jauntily and promises his wife will join them soon, a requirement for the church. Homey touches in his home include a framed "Bless This Mess" needlepoint on a wall, but there are also oddities, like his lights are on a timer and there's metal in the walls and ceilings.
Writer-directors Scott Beck and Bryan Wood — who also... Read More