Farmers Insurance has tabbed Leesa Eichberger, an experienced and award-winning marketer, to lead its Brand and Sponsorships unit. She will begin in her new role on January 4, 2016.
Eichberger will be part of the insurer’s marketing leadership team and will oversee the continued development of the insurer’s brand, while providing leadership and strategic insight over its sponsorship investments.
“Leesa brings a breadth of marketing knowledge, agency management and brand building experience to the role,” said Mike Linton, chief marketing officer for Farmers Insurance.
Most recently, Eichberger was chief marketing officer, North America for Jenny Craig International, where she led a strategic overhaul of the organization’s marketing efforts. She also previously served as VP of marketing for Vonage. Prior to these corporate roles, Eichberger held positions with ad agencies Ogilvy & Mather and Poppe Tyson.
A Los Angeles native, Eichberger holds a Bachelor of Arts degree in English from UCLA where she graduated Cum Laude. She is a Cannes Gold Lion winner who participated in the Management Development Program at USC’s Marshall School of Business. Eichberger is a board member of the California Avocado Commission and sits on the board of advisors of Women for Tri.