Fallon has promoted Kara Buckner to agency president and Nikki Baker and Leslie Shaffer to co-chief creative officers. Buckner has been elevated from managing director and retains her title as chief strategy officer. Baker and Shaffer have been promoted to co-CCOs from their role co-leading the agency’s creative department in New York.
Together, Buckner, Baker and Shaffer will be responsible for helping Fallon across its Minneapolis and NY offices navigate client and cultural challenges related to the pandemic and a rapidly shifting media environment while tapping into the opportunities of new talent, new clients, and modern ways to help brands reach their objectives through creativity. Matt Garcia, who joined the agency from Publics Groupe partner agency Rokkan last summer, will continue in his role as managing director, New York. All four will report to CEO Rocky Novak.
Fallon has charted consecutive years of growth, with momentum coming through new work for clients like Walmart, Arby’s, KeyBank, Hotwire, Comedy Central, Showtime, Back Market, Minnesota Timberwolves, and more.
As a strategic-creative leadership team, Buckner, Baker and Shaffer have turned out new work for brands like Walmart, KeyBank, American Home Shield, and Back Market.
Buckner previously worked for Fallon from 1997 to 2010 when she helped lead Emmy and Effie-winning efforts for PBS and United Airlines. After running her own consulting practice for nearly a decade and working with brands like Google, Nestle Purina, and Target, she returned to the agency in 2019 as chief strategy officer and managing director. She now heads the account leadership and strategy departments, setting vision and driving strategic, creative, and operational excellence across the agency. Baker and Shaffer joined Fallon as co-executive creative directors in 2018 with accolades that include Cannes, Clio, D&AD and The One Show awards.
The Many Hires Jeremiah Wassom As Group Creative Director
Independent agency The Many has added Jeremiah Wassom as group creative director.
Wassom most recently worked a decade at Deutsch LA where, as SVP/creative director, he led the Taco Bell account and won new business for the agency. His agency past also includes AKQA and TBWAChiatDay. His creative work has touched the QSR, video games, automotive, fashion, and culture brand sectors. He also served eight years with the United States Marine Corps.
“Throughout his career, Jeremiah has helmed work that has not only made me personally jealous but has consistently pushed brands to show up in memorable and innovative ways,” said Josh Paialii, head of creative at The Many. “One look at his body of work and you will see his passion for storytelling and craft has raised the bar for entire categories, driving participation with many brands’ most loyal fans. Beyond being a world-class creative director and maker, Wassom is a proven team player and strategic thought leader. He’ll be a great addition to the leadership team at The Many working across all accounts. His role will be immediately felt as he guides and supports each of the creative leads in the department.”
A 20-year creative with agency, brand, and freelance experience, Wassom has forged a creative approach which focuses on crafting engaging connections rather than simply make ads. He sees the need for advertising to mean more, not simply do more.
The Many believes that true business growth is made possible by harnessing the power of participation and partners with brands to forge deeper connections with consumers, cultivate trust and loyalty, and maximize marketing spend and execution. The agency is built around a flexible model that offers a suite of capabilities, including... Read More