By Michael Liedtke, Technology Writer
MENLO PARK, Calif. --Facebook is training its computers to become seeing-eye guides for blind and visually impaired people as they scroll through the pictures posted on the world's largest online social network.
The feature rolling out Tuesday on Facebook's iPhone and iPad apps interprets what's in a picture using a form of artificial intelligence that recognizes faces and objects. VoiceOver, a screen reader built into the software powering the iPhone and iPad, must be turned on for Facebook's photo descriptions to be read. For now, the feature will only be available in English.
Until now, people relying on screen readers on Facebook would only hear that a person had shared a photo without any elaboration.
The photo descriptions initially will be confined to a vocabulary of 100 words in a restriction that will prevent the computer from providing a lot of details. For instance, the automated voice may only tell a user that a photo features three people smiling outdoors without adding that the trio also has drinks in their hands. Or it may say the photo is of pizza without adding that there's pepperoni and olives on top of it.
Facebook is being careful with the technology, called "automatic alternative text," in an attempt to avoid making a mistake that offends its audience. Google learned the risks of automation last year when an image recognition feature in its Photos app labeled a black couple as gorillas, prompting the company to issue an apology.
Eventually, though, Facebook hopes to refine the technology so it provides more precise descriptions and even answers questions that a user might pose about a picture.
The vocabulary of Facebook's photo-recognition program includes "car," ''sky," ''dessert," ''baby," ''shoes," and, of course, "selfie."
Facebook also plans to turn on the technology for its Android app and make it available through Web browsers visiting its site.
The Menlo Park, California, company is trying to ensure the world's nearly 300 million blind and visually impaired people remain interested in its social network as a steadily increasing number of photos appear on its service. On an average day, Facebook says more than 2 billion photos are posted on its social network and other apps that it owns, a list that includes Messenger, Instagram and WhatsApp.
In a Tuesday post, Facebook CEO Mark Zuckerberg hailed the photo description tool as "an important step towards making sure everyone has equal access to information and is included in the conversation."
Oscar and Emmy-Winning Composer Kris Bowers Joins Barking Owl For Advertising, Branded Content
Music, audio post and sonic branding house Barking Owl has taken on exclusive representation of Oscar and Emmy-winning composer Kris Bowers for advertising and branded content.
Bowers’ recent film scores include The Wild Robot and Bob Marley: One Love, alongside acclaimed past works such as The Color Purple (2023), King Richard and Green Book. His contributions to television are equally impressive, with scores for hit series like Bridgerton, When They See Us, Dear White People, and his Daytime Emmy Award-winning score for The Snowy Day.
In addition to his work as a composer, Bowers is a visionary director. He recently took home the Academy Award for Best Documentary Short Subject for his directorial work on The Last Repair Shop. The emotionally touching short film spotlights four of the people responsible for repairing the musical instruments used by students in the Los Angeles Unified School District (LAUSD). The Last Repair Shop reflects the positive influence that musical instruments have on the youngsters who play them, and the adults in the LAUSD free repair service who keep them working and in tune.
Barking Owl CEO Kirkland Alexander Lynch said of Bowers, “His artistry, diversity of style and depth of storytelling bring an unparalleled edge to the work we create for global brands. His presence on our roster reflects our continued commitment to pushing the boundaries of sound and music in advertising.”
Johanna Cranitch, creative director, Barking Owl, added, “Kris first caught my attention when he released his record ‘Heroes + Misfits’ where he fused together his jazz sensibility with a deeply ingrained aptitude for melody, so beautifully.... Read More